Zomato Launches Virtual Flag Hoisting Feature to Celebrate 15th August

New Delhi, India – In the spirit of uniting the country in patriotism ahead of the upcoming Independence Day, Zomato, India’s food ordering and delivery platform, has implemented a virtual flag hoisting feature on its platform. This feature is now live on the Zomato application and is an initiative focused on creating a digital wave of patriotism by enabling its customers to hoist the flag on the Zomato application. This virtual flag serves as a digital representation of Zomato’s commitment to celebrating India’s 77th Independence Day.

“We are proud to launch this virtual flag hoisting feature on our platform in order to celebrate India’s Independence Day,” said Deepinder Goyal, CEO and Founder of Zomato. “We hope that this initiative will help to create a sense of unity and patriotism among our customers across the country.”

In addition to the virtual flag hoisting feature, Zomato has also unveiled its most recent Independence Day heartfelt campaign. In the campaign film, a Zomato delivery partner is seen taking a meaningful pause to celebrate the glorious contributions of India’s freedom fighters.

The video demonstrates a Zomato delivery partner expressing his unwavering dedication and love for the country and taking a moment to stand proudly for the national anthem. The video goes on to put forth a message that if food deliveries on the occasion of Independence Day arrive a bit later than usual, it’s not just a delay – it’s a profound act for the nation.

“We are grateful to our delivery partners for their hard work and dedication, especially on Independence Day,” said Goyal. “We want to ensure that they have the opportunity to celebrate this special day with their families and loved ones, and we hope that this campaign will help to make that happen. Zomato’s virtual flag hoisting feature and Independence Day campaign are a great way to show your patriotism and support for the country. So be sure to hoist your virtual flag on the Zomato app today! “