Abu Dhabi, UAE : The Yas and Saadiyat Islands have set a new milestone in 2024, with winning over 190 global recognitions for their contributions to tourism, entertainment, and hospitality. This achievement strengthens Abu Dhabi’s reputation as a world-class travel destination.
Yas Island Recognized as a World-Class Entertainment Destination
Yas Island, known for its world-class attractions, received more than 175 accolades, including recognition as the “World’s Leading Theme Park Destination” at the World Travel Awards and “Best Integrated Leisure Destination” at the MENALAC Awards. The Yas and Saadiyat Island Awards also highlight the success of Ferrari World Abu Dhabi, Warner Bros. World Abu Dhabi, and SeaWorld Abu Dhabi, further establishing Yas Island as a top entertainment hub.
Ferrari World Abu Dhabi was recognized as the “World’s Leading Theme Park” for the fifth consecutive year, with its Mission Ferrari ride winning an innovation award at the MENA Stevie Awards. Warner Bros. World Abu Dhabi and Yas Waterworld also earned top honors as leading attractions in the Middle East. In its debut year, SeaWorld Abu Dhabi secured over 20 awards, including a Guinness World Record for being the “Largest Marine-Life Theme Park in the World.”
Saadiyat Island Earns Global Recognition for Luxury and Culture
Saadiyat Island continued to receive international acclaim for its pristine beaches, luxurious resorts, and cultural landmarks. It was named “Middle East’s Leading Beach Destination” and “Best Luxury Beachfront Destination in the UAE,” reinforcing its status as a top-tier travel destination. The island’s hotels, fine dining establishments, and tourism initiatives also received multiple prestigious awards, further enhancing its global appeal.
Award-Winning Marketing and Campaign Success
Yas Island’s marketing campaigns achieved remarkable success, earning “Best Regional PR Campaign of the Year” at the PRCA Awards. The island also secured multiple honors at the EFFIE Awards MENA and Smarties Awards. The “Roll Like Ryan” campaign, featuring influencer Ryan Reynolds, won a gold award for influencer marketing, while other campaigns set new benchmarks in branded content and audience engagement.
Miral’s Vision for the Future
Miral, the developer behind both Yas Island and Saadiyat Island, attributes this success to continuous innovation and its commitment to enhancing Abu Dhabi’s tourism sector. Mohamed Abdalla Al Zaabi, Group CEO of Miral, emphasized that these achievements not only elevate the global profile of both destinations but also contribute to Abu Dhabi’s economic growth.
With these significant wins, the Islands reaffirm the destinations’ commitment to excellence, attracting millions of visitors each year and elevating Abu Dhabi’s global tourism appeal.