Bhopal experienced an electrifying night of music and celebration as Punjabi music star Parmish Verma took the stage for a live concert on January 10. With the venue buzzing from the moment the first beat dropped, fans poured in to sing along to his biggest hits, turning the evening into a shared celebration of music, energy, and unstoppable Punjabi flair.
The crowd’s enthusiasm set the tone for the night, with people dancing, cheering, and soaking in the high-octane performance that Parmish Verma is known for. From powerful anthems to crowd-favourite tracks, the concert unfolded as a lively, immersive experience, reflecting Bhopal’s growing appetite for large-scale live entertainment.
Adding to the festive atmosphere, Woodpecker, the premium beer from SOM Distilleries and Breweries Ltd, was part of the on-ground experience as the event’s Celebration Partner. The brand’s presence blended naturally into the concert setting, offering fans easy moments to pause, connect with friends, and recharge between performances – without taking away from the music-driven energy of the night. As the concert progressed, groups of attendees were seen gathering across the venue, sharing conversations, laughter, and the collective excitement that only a live performance can bring. The association echoed Woodpecker’s connection with youth culture, music, and shared moments – elements that came together effortlessly during the two-day event.
Reflecting on the evening, Deepak Arora, CEO, SOM Distilleries and Breweries Ltd, said, “Live music has a unique way of bringing people together. Parmish Verma’s concert in Bhopal captured that spirit beautifully, with an energy that was authentic, celebratory, and deeply engaging. We are happy to be part of experiences that allow audiences to connect, unwind, and create lasting memories.”
The concert wrapped up with the crowd singing along and cheering late into the night, leaving behind moments that extended well beyond the final note. For Bhopal, the event stood out as a vibrant cultural highlight – one that celebrated music, togetherness, and the joy of live performances.
SOM Group of Companies is one of India’s leading alcoholic beverage manufacturers, offering a diverse portfolio of premium beers, spirits, and ready-to-drink products. Headquartered in Bhopal, Madhya Pradesh, the company has a strong presence across multiple states and exports to several international markets. Known for its flagship brands such as Mahavat Whisky, Bhimbetka Single Malt, popular beer brands like Hunter, Sunny Beaches, Woodpecker, Woodpecker, Power Cool & Black Fort & many more range of products, SOM Group of companies is committed to quality, innovation, and customer satisfaction. With a focus on expanding its footprint through strategic investments and state-of-the-art manufacturing facilities, Som Distilleries continues to shape the future of India’s beverage industry.
