WeddingWire India has launched its flagship campaign, #WinYourDreamWedding, which connects engaged couples with local wedding professionals. The initiative is spearheaded by Jubilee fame Wamiqa Gabbi, fashion influencer Sheevalika Oberoi, and digital youth community The Indian Idiot. The first-of-its-kind campaign in India offers couples a once-in-a-lifetime opportunity to win their dream wedding, making it a unique initiative undertaken by a wedding brand in the country.
The premise of the campaign is inspired by the brand’s consumer research, which highlights that millennial couples are taking charge of wedding expenses, with almost 39.8% of them spending on their own weddings. The initiative is aimed at supporting such couples, and the brand hopes that this financial independence trend will bring a positive change in Indian society. By offering engaged couples the chance to win their dream wedding, WeddingWire India aims to encourage more millennials to take control of their wedding finances and make their dream wedding a reality.
Speaking on the launch of the campaign, Anam Zubair, Head of Marketing at WeddingWire India said, “Weddings are no less than festivals in India! It is an amalgamation of culture, tradition, and love. We are thrilled to have the opportunity to give a once-in-a-lifetime experience to a lucky couple with our campaign – ‘Win Your Dream Wedding’. The campaign aims to celebrate the rising wave of financial freedom amongst young millennial couples. We are hopeful that Indian couples will embrace this opportunity and showcase maximum participation.“
The campaign will be led by Wamiqa Gabbi, who has made a name for herself in the Bollywood industry with her remarkable performances in the films like ‘Godha’ and ‘Nikka Zaildar 2.’ Waqima has recently been making headlines for her performance in the Costume drama series – Jubilee. She will be joined by Sheevalika Oberoi, a popular actor who has worked with top brands like Sabyasachi, and The Indian Idiot, a well-known digital youth community that entertains audiences with their hilarious content.
The ‘Win Your Dream Wedding’ campaign is a unique initiative that aims to bring joy and happiness to couples who have been struggling with the challenges of planning, financing, and executing a dream wedding. It is a 30-days long campaign which kickstarted on 14th April 2023 will be open to couples across India till 14th May, 2023, 11:59 pm. Interested participants can register on WeddingWire India’s Instagram page.
