Bengaluru, December 27, 2023: Veganuary, a global non-profit organization that encourages people worldwide to try vegan for January and beyond is gearing up for their highly anticipated 2024 campaign.
This movement encourages individuals worldwide to try a vegan diet for the month of January, aiming to create a global mass-movement championing compassionate food choices for protecting the planet, improving human health, and saving animals.
Says Prashanth Vishwanath, India Director at Veganuary, “In 2022 and 2023, more than 1,50,000 Indians officially signed up and tried vegan with Veganuary. Globally, more than 2.5 million (25,00,000) people have tried vegan with us. The way I have witnessed vegan food becoming popular with the masses and going by the results of a recent all-India survey on Indians choosing vegan food, we are expecting a major increase in the number of individuals who would try vegan during January.”
Veganuary is also doing multiple campaigns, along with its January campaign, to make their appeal for vegan food visible and reach the maximum number of people.
Further sharing his thoughts on the upcoming campaign, Prashanth says, “For January 2024, our theme is ‘Vote for Vegan’ This is because a Vote for eating vegan is a vote for better health, a better climate, lesser carbon emissions, lesser food waste, lesser global warming, and kindness to animals. We are in the election season when political parties promise a lot of things, but we don’t need to wait for the election benefits. We can choose to try vegan for a month now and take action on many of these pressing issues that affect our life. Plus, it is an extremely fun way to make your everyday meals interesting! Change starts with us, and with what’s on our plates.”
Veganuary is also drawing the crowds in India with the innovative and witty poster campaign in Bengaluru metro trains (Green and Purple lines) from December 10 to January 10. Visually appealing and thought-provoking posters with messages such as “Abki baar Gobhi Sarkar” or “They deserve Acche Din” are sure to catch the eye and imagination of the metro travelling citizens of Bengaluru.
Registrations for the campaign are now officially open. Anyone can choose to Vote for Vegan (meaning, to try vegan for 31 days in January) on the Veganuary India website at https://veganuary.com/en-in/partner/ahimsa-trust/. People signing up will receive a whole package of free resources and materials from Veganuary to make it super easy to try vegan.
The impressive list of free goodies for subscribers of the Veganuary 2024 campaign includes-
- An email every day for 31 days with information on nutrition, shopping guides, fitness, alternatives to meat and dairy, vegan sources of the most important nutrients, a guide to the best vegan restaurants, recipes, how to talk to friends and family, and lots more. 2 interesting vegan recipes are included in each email.
- More than 10 free meal plans, from Gluten-free to Quick and Easy. Participants can choose the one that suits them the best. The newly developed meal plans with Indian nutritionists (Gluten-free and Millets meal plan, and the Fuss-free meal plan) are this year’s attractions.
- A celebrity cookbook, with vegan recipes from your favourite Indian and global celebrities.
- A complete vegan starter kit, with comprehensive answers to any and all questions you have on trying a vegan diet.
- Access to a global Facebook community, with all people trying vegan for the first time so that you can share your experiences and find answers to any questions you have. The group will also include experts from Veganuary who will answer any questions participants have.
- Access to Veganuary’s podcast series, where they speak to popular vegans about their journey.
- Access to Veganuary Youtube series, with 31 supportive videos, from how to get over dairy and how to ensure intake of important micronutrients like Omegas and Vit B12.
- Access to the Veganuary special offers page, where you can find information on all the offers that brands are introducing for Veganuary. People can take advantage of this to shop for vegan groceries/ essentials and save money. This also has information on which restaurants have Veganuary special menus, so you can try these when going to eat out.
- Supportive content from 10 Indian vegan celebrities, who are professional athletes, actors, creative professionals, and more. These will show how easy and enriching it is to be vegan.
- Informative blogs and recipes on the Veganuary website to answer the most common vegan questions + to find inspiration in the kitchen.
The upcoming campaign, as revealed by Veganuary, is poised to surpass previous achievements. Noteworthy is the resounding endorsement of Veganuary by 98% of past participants, who expressed their willingness to recommend the campaign to friends and family—a testament to its effectiveness and impact.
Since its inception in 2014, Veganuary has seen remarkable growth, with over two million individuals having participated to date. Now, with an emphasis on localized content, celebrity endorsements, strategic corporate partnerships, and more, Veganuary is poised for expanded outreach within India. On a global scale, the organization aims to establish its presence in 10 additional countries by 2027, targeting an impressive 10 million participants that year—a testament to its unwavering commitment towards a more sustainable and compassionate world.
