Utah Office of Tourism organised a series of roadshows

With an aim to deepen Utah Office of Tourism’s existing partnerships and foster new ones with tourism stakeholders, airline partners, the local travel trade and media community, the Utah Office of Tourism organised a series of roadshows and media meet in Mumbai and Delhi from 16-20 January 2023.

The team from the Utah Office of Tourism, consisting of Mr. Zach Fyne, Global Markets Specialist, and Ms. Rachel Bremer, Global Markets Director, were present at the events and were seen interacting with the media and the travel community with enthusiasm while reassuring them of the significance of the India market for Utah’s tourism industry.

Additionally, representatives from U.S. Commercial Services made their presence known at the events. While Commercial Attaché Ms. Debra Martin and Ms. Aashima Sachdeva attended events in Delhi, Commercial Officer Mr. David Pasquini and Ms. Ruma Chatterjee were present in Mumbai.

The Delhi event took place on 19th January at Taj Palace Hotel. The evening session saw a series of visual presentations on the various amazing destinations, unique landscapes and lucrative and custmised packages offered by Utah Tourism.

Talking about the multifaceted efforts of Utah Office of Tourism to increase its market share from India in 2022, Zach Fyne said, “Bringing a new destination on the other side of Earth to a market as massive as India is a challenge we’ve been thrilled to take on. Our India in-market representatives at AVIAREPS have spent 2022 traveling across the country and beyond to create the right brand awareness by organising Sales Trips across Delhi, Hyderabad, Bangalore, Kolkata, Punjab and Mumbai; conducting Trade Roadshows across Gujarat, Chennai and Pune and participating in conference like OTM, SATTE etc. Apart from this, partnering with affluent consumer media platforms and maintaining a presence on the India-targeted social media platforms have been instrumental for them in reaching the consumer market”.

In 2023, the Utah Office of Tourism will aim at doubling down on the achievements it accomplished in 2022, by continuing to collaborate with top wholesalers in building out new Utah products, hosting more travel trade and media across the state to absorb and learn our destination offerings, attend roadshows in partnership with Indian DMCs to spread awareness of their Utah-based tours, and opt-in to the Brand USA roadshow in March for additional exposure.

“We will be continuing to focus on the leisure market as our main target in the market with a special emphasis on experienced travellers to the United States that already have a U.S. visa and are open to exploring the beautiful scenic landscapes of the American West”, added Zach.

The Utah Office of Tourism has also been working on developing a new training platform, Utah Specialist Academy, for the travel trade to become certified as Utah Specialists, with a heavy emphasis on showcasing beautiful imagery and video assets to drive home the gorgeous landscapes each region of our state has to offer across the platform. The platform will be launched in early 2023.