Hyderabad, June 3, 2024 – Tilaknagar Industries Limited (TI), a leading Indian-Made Foreign Liquor (IMFL) manufacturer, has announced the launch of a new Green Apple flavor under its Mansion House Flandy premium flavored brandy range. The new offering will debut in the state of Telangana.
“Our Mansion House Premium Flavoured Brandy is a category-first innovation that has been well-received across markets,” said Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries. “The launch of the Green Apple flavor is a testament to Flandy’s strong performance since its introduction in FY23, and is in line with our plans to further enhance our premium brandy portfolio while strengthening our regional foothold.”
Tilaknagar Industries has seen an encouraging response to its Flandy range in Telangana, helping the company become the fourth-largest IMFL player and the third-largest IMFL Prestige & Above (P&A) player in the state in FY24. The Telangana IMFL market is one of the largest in India, with the P&A segment accounting for over 50% of the industry.
“We are first-movers in the premium flavored brandy category in India,” said Ahmed Rahimtoola, Chief Marketing Officer of Tilaknagar Industries. “An elevated demand for flavored drinks and the predominant cocktail culture trend gives Tilaknagar Industries a competitive advantage across markets. The new Green Apple variant of Mansion House Flandy is another step by TI to enrich consumer experience and drive growth.”
The Mansion House Flandy range features a unique blend of natural fruit flavors, with the new Green Apple variant infused with a sweet green apple essence complemented by oaky undertones.
Tilaknagar Industries’ IMFL volumes grew 16% year-on-year in the financial year ended March 2024, outpacing the overall industry growth of 2-3% and making it the fastest-growing IMFL company in India for the second consecutive year. The premium brandy segment in India is also expected to continue expanding its market share within the Prestige and Above IMFL segment.
