The First Group Hospitality and Inntelo AI have announced a partnership with the goal of enhancing guest experiences across its growing hotel portfolio.
Following a successful implementation at TRYP by Wyndham Dubai, The First Group Hospitality will integrate the Inntelo AI system across all properties, including the highly anticipated Ciel Dubai Marina – Vignette Collection by IHG, soon to be the world’s tallest hotel.
Through Inntelo, guests will enjoy an intuitive, AI-native concierge experience that connects requests, service delivery, and personalisation across every stage of their stay. Directly from their phones, guests can request additional amenities, order room service, make restaurant reservations, and even book local excursions – all powered by cutting-edge conversational and agentic AI. Guests can also access services through phone calls, voice commands or WhatsApp messaging in over 40 different languages.
The partnership with Inntelo reflects The First Group Hospitality’s broader strategy of embedding artificial intelligence across its operations. The third-party hotel operator already leverages AI to support various areas of its business, including revenue forecasting, rate optimisation, restaurant reservations, customer satisfaction monitoring, and team scheduling. This collaboration extends The First Group’s innovation roadmap, connecting guest-facing AI with real-time operational intelligence and data-driven decision-making.
“The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations, The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalisation.”
Commenting on the partnership, Asif Alidina, Co-Founder and CEO of Inntelo AI, said: “We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale. We’re showcasing what happens when innovation meets intent, transforming service delivery, empowering teams, and creating a new benchmark for intelligent hospitality.”
