The Fern Hotels & Resorts announce strong response to its newest venture ‘Series by Marriott’, an exclusive brand collaboration with Marriott International. Since its launch, the strategic collaboration has witnessed an exceptional response from the Indian hospitality sector, with more than ten new independent hotel owners signing Memorandums of Understanding (MOUs) in the first month alone.
In addition to the new signings, most of the hotel owners have expressed their confidence in the brand’s vision and are working towards transitioning their current properties and affiliating to the Series by Marriott brand. This rapid uptake signals strong faith in the combined strength of The Fern’s sustainability-driven ethos and Marriott’s world-class standards of excellence.
The brand’s momentum was further reinforced at The Fern Day, celebrated during the prestigious Global Design & Development Confluence 2025, hosted by Marriott International. A major highlight of the event was the reveal of the Mock-Up Room, a model room showcasing The Fern Hotels & Resorts, Series by Marriott design philosophy. With a focus on sustainability and eco-conscious design elements, the room received overwhelming appreciation from developers, hoteliers and industry leaders alike.
Sharing his thoughts on this significant achievement, Rajeev Menon – President, Asia Pacific Excluding China, Marriott International said, “With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network and world-class standards. This also marks a significant leap for our company’s growth story in India, a nation that is set to be Marriott’s third largest market globally. Series by Marriott’s launch across India will underscore our growth strategy outside getaway cities and further highlight our ability to deliver value to owners and exceptional experiences to guests. Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead”
Adding his thoughts, Rahul Chaudhary – Managing Director & CEO, CG Corp Global and CG Hospitality Holdings said, “Our vision is to expand to 500 hotels in the next 5 years and we are already seeing strong momentum towards that goal after our collaboration with Marriott International. This alliance brings together the best of global hospitality, excellence and The Fern’s deep rooted sustainability focus, creating a growth platform that benefits our guests, partners and communities”
Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, said, “The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort and responsible design. We’re excited to grow this collaboration and expand our footprint across India.”
With a surge in interest and a pipeline of new collaborations already in motion, The Fern Hotels & Resorts is optimistic about the future as more hotels carry The Fern Hotels & Resorts, Series by Marriott flag. As the brand moves forward, it remains committed to delivering exceptional experiences rooted in sustainability, community and global hospitality standards.
