Mumbai, June 13, 2024: Indian Hotels Company Limited (IHCL) announced that its iconic brand, Taj, has been named the World’s Strongest Hotel Brand by Brand Finance for 2024. This recognition comes as part of the ‘Hotels 50 2024’ annual report by Brand Finance, the world’s leading brand valuation consultancy.
Taj has achieved a remarkable 45% increase in brand value, now standing at $545 million. The brand’s improved Brand Strength Index (BSI) score of 92.9 out of 100 has earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance. Taj also ranks as the world’s second-fastest-growing brand, with significant improvements in various brand strength metrics, including familiarity, consideration, recommendation, and reputation.
Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, expressed his delight, stating, “We are honoured for the iconic brand Taj to be recognised as the World’s Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world.”
Chhatwal emphasized the importance of guest trust and the dedication of the Taj team, saying, “This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”
He further added, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.”
Key Highlights:
- Taj Brand Value: Increased by 45% to $545 million.
- Brand Strength Index (BSI) Score: Improved to 92.9 out of 100, earning an AAA+ rating.
- Global Ranking: Named the World’s Strongest Hotel Brand and the second-fastest-growing brand globally.
Author: Jaun Shahi
Journalist, Sub-Editor, Travellers’ World Jaun is a soft-spoken and gentle soul who thrives as a Journalist with his exceptional observation skills and an eye for intricate details. He is a true multitasker who efficiently handles various tasks and always brings a professional approach to everything he does. His genuine team spirit makes him an integral part of the TW family, as he consistently collaborates and supports his colleagues.
Related News
Ishtaa Launches in Bengaluru
