Strengthening its engagement with local markets and government institutions in the Northeast, Summit Hotels & Resorts has appointed Shova Lama as Public Relations Officer for Sikkim. In her new role, Shova Lama will be responsible for strengthening the brand’s relationship with various government departments and public institutions across the state. Her responsibilities include facilitating room bookings for official travel, coordinating hospitality arrangements for government events and conferences, and expanding institutional business opportunities for the group.
She will also work closely with local communities and organisations to promote Summit’s properties as venues for weddings, social gatherings, and private celebrations, thereby strengthening the brand’s presence in the regional events and social hospitality segment.
As part of her responsibilities, Shova Lama is also assisting the company with government registrations and empanelment processes, working on compliance and documentation matters. In addition, she has been tasked with supporting the company’s expansion plans in the Northeast by liaising with stakeholders across neighbouring states for potential hotel properties that could be brought into the Summit portfolio on a lease model.
Commenting on the appointment, Sumit Mitruka, CEO of Summit Hotels & Resorts, said, “The Northeast has always been central to Summit’s journey, and Sikkim in particular remains one of our strongest operating regions. As our network of properties continues to grow across the hills, building closer relationships with government institutions, local communities, and regional stakeholders becomes increasingly important. Shova’s role will help us strengthen these connections while also supporting our expansion initiatives across the wider Northeast.”
Shova Lama’s appointment comes at a time when Summit Hotels & Resorts is actively strengthening its footprint across the Himalayan and Northeast regions, focusing on destinations where tourism demand, social events, and institutional travel continue to grow.
