STAAH has embarked on a digital transformation journey with The Citi Residenci Hotels – a prominent regional hospitality group with multiple properties across the state.
The hotel chain is a leading name in regional hospitality with properties in key locations in Durgapur, Asansol, Banskopa, and Bidhannagar catering to both business and leisure travellers. Among the challenges the four properties faced were – manual errors like mismatched rates on guest reservation cards, overbooking and billing confusion from agent bookings which led to missed direct booking opportunities.
“One of the biggest challenges The Citi Residenci Hotels faced was that while it was fast gaining traction with guests and expanding its footprint, its internal systems lagged, and its distribution complexity grew. Our solutions have efficiently streamlined internal processes for them, eliminated discrepancies, removed errors and ensured their operations run like clockwork! We empower our clients to stay agile in a highly competitive hospitality market without burdening them with added layers of complexity or manual effort,” said Shoaib Ali – National Sales Head India, STAAH.
STAAH’s unified technology ecosystem has empowered The Citi Residenci Hotels to scale efficiently and maintain consistency across its portfolio. STAAH’s Channel Manager with its 500+ OTA connections helped improve reach and manageability of multiple channels through a single dashboard.
The Max Booking Engine with its dynamic pricing, pooled inventory systems and other smart features, converting the website browsers into guests. Get Google ensured the right people on the search giant were considering The Citi Residenci Hotel properties as their accommodation of choice. SwiftBook converted website visitors into guests offering a seamless booking experience.
All the group’s properties are now integrated into a single platform, allowing centralized monitoring of performance and bookings, consistent rate strategies, and uniform brand presentation across OTAs and direct channels.
Group-level reporting and analytics enable faster, data-driven decision-making, while the standardized interface reduces training overhead and improves accountability at both property and head office levels.
