Mumbai, August 2, 2023: SOTC Travel, a leading omnichannel travel and tourism company, has launched a new campaign to target Durga Pujo holidays. The campaign highlights the company’s range of domestic and international destinations, as well as its special features for Bengali travelers, such as a Bengali-speaking tour manager, special Bengali cuisine, and guaranteed departures from Kolkata.
The company’s consumer data reveals high travel intent during the festive season, especially among multigenerational families. West Bengal and East India are key source markets for SOTC Travel, and the company is witnessing over 50% surge in demand YoY for Durga Pujo holidays.
“We are excited to launch our new campaign for Durga Pujo holidays,” said Mr. Daniel D’souza, President & Country Head – Holidays, SOTC Travel. “We have carefully designed holidays to domestic and international destinations, based on the unique preferences of our Bengali customers. We have also added special touches, such as a Bengali-speaking Tour Manager, special Bengali cuisine, and guaranteed departures from Kolkata.”
The campaign is being promoted across digital and social platforms, primarily YouTube, Facebook, and Instagram. Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel’s omnichannel network.
