Mumbai, April 14, 2025: SOTC Travel has announced its partnership with Shoppers Stop as the Travel partner for their summer campaign ‘Travel Edit’. The partnership aims to bring the best of travel and lifestyle by inspiring customers and accelerating brand visibility by tapping into heightened travel intent during the summer holiday season.
The partnership has been perfectly timed enabling the brand to strategically leverage, with consumer appetite for holidays and lifestyle upgrades at an all-time high, both brands aim to synergize their offerings to deliver unmatched customer experience.
Leveraging Shoppers Stop’s pan-India retail network across metros and tier 1 cities, the campaign partnership will offer the following benefits:
- SOTC Travel customers booking holidays worth ₹1 lakh or more will receive Shopper’s Stop Platinum Membership and benefits worth ₹10,000+, including complimentary makeup services, skin consultations, hair styling and sessions with a personal styling service and exclusive offers on select brands.
- Shoppers Stop customers spending above ₹10,000 will receive SOTC Travel vouchers offering substantial discounts across all holiday packages: ₹5,000 off on Long-Haul Holidays, ₹3,000 off on Short-Haul Holidays, and ₹2,500 off on India & Indian subcontinent holidays (per family). Vouchers can be redeemed at SOTC outlets or by calling their toll-free number.
- Top three spenders at Shoppers Stop will win a free holiday from SOTC to Switzerland and Phuket for their family (2 adults + 1 child)*
The campaign will run till May 11, 2025, across 110 Shoppers Stop stores in 68 cities pan-India and digital platforms, offering curated fashion capsules and travel offerings to help Indian consumers pack and plan their perfect summer vacation. Customers will benefit with a SOTC Travel dedicated kiosk at all Shoppers Stop outlets with holiday experts to co-curate their holidays.
The campaign launched with an exclusive fashion show unveiling the collection at the Shoppers Stop marquee store in R-City Mall, Mumbai.
S.D. Nandakumar – President & Country Head – Holidays and Corporate Tours, SOTC Travel Limited said, “With a legacy of over 75 years in pioneering holidays, we believe that nobody understands Indian travellers better than SOTC Travel. We’re witnessing a growing trend – today’s Indian travellers are the protagonist in their travel story and are keen to showcase their travel experiences over social media platforms. Travellers are curating fresh wardrobe styles inspired by the destination, whether it’s a concert, a beach getaway, poolside party or even airport transit looks.
With summer being the peak holiday season, we seized this strategic opportunity to connect with this new-age, style-conscious traveller and hence our partnership with Shoppers Stop strategically tapped into their consumer reach and expansive pan-India retail network across metros and tier 1 cities. By integrating destination-inspired style with personalized holiday experiences, we’re not just enhancing the travel journey—we’re unlocking a high-potential segment of fashion-forward travellers.”
Speaking on the campaign launch, Kavindra Mishra, Customer Care Associate, Managing Director and CEO of Shoppers Stop, said: “At Shoppers Stop, we believe in creating memorable moments & travel is a integral moment for our customers. With Travel Edit, we have identified five tent pole moments like Summer Ease, Fly in Style, Brunch Breeze, Beat Ready & Wander ready and created curated looks for the entire family. Our collaboration with SOTC brings together two lifestyle leaders to create a complete vacation shopping experience—one that is not only stylish, but also deeply rewarding. As part of our journey of premiumization, we are committed to offering our customers an opulent and trendsetting travel ready wardrobe that transforms every special moment into an unforgettable style statement.”
