Close Menu
Travellers World Online
    Facebook X (Twitter) Instagram
    Travellers World OnlineTravellers World Online
    • Home
    • Industry Speaks
      • New Appointments
      • Culture
      • Travel Tech
      • Book Review
    • Industry News
    • Stories
      • Tourism
      • Wildlife
      • Environment
    • Interviews
    • Hotel Review
    • Green Warrior
    • Follow the Food
    • Jobs
    • More
      • E-Mag
      • Contact Us
    Travellers World Online
    Home»Industry Speaks»Singapore Tourism Board reimagines travel with an Virtual FAM experience for Indian stakeholders
    Industry Speaks

    Singapore Tourism Board reimagines travel with an Virtual FAM experience for Indian stakeholders

    TW NewsBy TW NewsAugust 5, 20214 Mins Read
    Facebook Twitter LinkedIn WhatsApp
    Share
    Facebook Twitter LinkedIn WhatsApp Email

    More than 200 agents from the travel trade fraternity came together to experience Singapore virtually which was held on two days

    Mumbai, August 5th, 2021: The Singapore Tourism Board (STB) took its Indian travel partners on an immersive virtual tour of Singapore that is filled with fun and diverse experiences, ranging from a wildlife tour up close with animals to a mixology masterclass.

    The SingapoReimagine Virtual Experiences Familiarisation Day aimed to create a differentiated and immersive experience for the travel trade fraternity in India, and to reimagine and evolve their definition of travel. The event was held on the 27thJuly for travel agents from the South and West region and then on 31st July for travel agents from North and East India.

    A reimagined experience of travel in the future

    The tour kicked off with a virtual in-flight experience of landing in Singapore on Singapore Airlines, which was a much-welcomed throwback to the days of pre-pandemic travel. The agents went on to enjoy edutainment tours that were conducted by Wildlife Reserves Singapore, getting up close virtually with the animals at the Singapore Zoo, and a virtual stroll down by the Singapore River, one that was livened up by games, quizzes and nuggets of trivia by Monster Tours.

    The guests were treated to a curated Singapore-themed lunch with a sumptuous spread delivered to their homes. They also toured the Brass Lion Distillery, a full-fledged working distillery known for its special Singapore dry gin. The highlight of this session was a cocktail making masterclass conducted by the Distillery’s brand ambassador and mixologist, Kino Soh, complete with specially-curated cocktail hampers delivered to the agents so that they could try their hand at mixing the drinks during the session.

    Said Mr. Akhil Verma, Director – Brand Solutions, Tripoto Travels Pvt. Ltd.: “This SingapoReimagine event was brilliantly put together and showcased how technology will pave the path for travellers in the new age. The event flowed well, was thoroughly engaging and transported me to Singapore again.”

    Ms. Sunita Amarnani, Vice President – FIT, MICE Operations and Trade Relations from Hyperlink Brand Solutions said: “The experience had me nostalgic for travelling to Singapore. While I have visited some of these places before, the depth and detail of the tours made me feel like it was my first time. I felt encouraged by STB’s call to reimagine, re-energise and reconnect. We cannot wait for the borders to open and to return to Singapore.”

    Consumers may have appetite for such experiences

    A straw poll of all participants found that more than 80% of the agents would recommend such a session to their customers while physical travel is not possible. More than half of them would price such sessions to be between INR 500 to INR 1,000.  These are good indications of how such virtual experiences may be positioned to interest consumers before travel reopens. 

    Mr. GB Srithar, STB’s Regional Director, India, Middle East and South Asia said: “STB continues to work with our partners to Chart our Pathways to Tourism Recovery. The SingapoReimagine Virtual Experiences Familiarisation Day was a great opportunity for us to connect with our Indian travel trade partners, and let them virtually experience Singapore and its offerings through a fresh lens, while we await the return of physical travel. We also see this as a platform to reimagine what travel could look like in the future.

    Lastly, as part of our #UnitedWeStand solidarity, STB acknowledges the adversity that our Indian travel trade partners have faced. We hope that this event brought some relief, good cheer and laughter during this difficult time.”

    The virtual agent familiarisation event is the latest initiative by STB to connect with travel trade partners. It demonstrated how an immersive virtual event with a full day program can be creatively and seamlessly delivered while keeping the audience fully engaged and entertained.

    Share. Facebook Twitter LinkedIn WhatsApp
    TW News

    More article from TW News

    Related News

    Vikas Sharma Elevated to Group Chief Executive Officer of Encalm Hospitality

    PM Modi to Inaugurate 103 Amrit Stations on 22nd May 2025

    New Onboard Wheelchair Aims to Meet Updated Air Travel Accessibility Regulations

    Comments are closed.

    Industry Speaks

    Eight Continents Hotels & Resorts Launches ‘Legacy Hotels’

    Brand Welcomhotel Enters Telangana as  ITCHL Signs Welcomhotel Shankarapally

    Celebrate the Spirit of Assam with Bohagi Bidai at YAYAvar, Hyatt Centric Ballygunge Kolkata

    Follow the Food

    Crowne Plaza Greater Noida Presents ‘Kitchen of Mughals’

    Chicken Inn Marks Milestone with Gurgaon Debut

    Hyatt Regency Dehradun Resort and Spa Introduces a Signature Sunday Brunch Experience

    Interviews

    Empowering Travel Brands with Personalization

    Redesigning Hospitality Education for the Future

    Walking the Talk – Kenya Hospitality and Sustainability

    About The Team

    This is an initiative by a group of highly experienced individuals from mainstream Media, photography, hospitality and travel industry.

    Facebook X (Twitter) Instagram YouTube LinkedIn
    Custom Links
    • About us
    • Refund Policy
    • Privacy Policy
    • Terms & conditions

    Subscribe to Updates

    Get the latest news about Travel Industry in your inbox

      © 2025 travellersworldonline.com.

      Type above and press Enter to search. Press Esc to cancel.