New Delhi, March 2024: Shangri-La Eros New Delhi unveils the debut of its pioneering social media campaign, “WomenWillbeWomen”, meticulously crafted to honour the spirit of International Women’s Day. This captivating campaign, presented as a dynamic melodic theatre experience video, stands as a resounding celebration of the unwavering strength and inspiring leadership embodied by women. The hotel has meticulously composed a unique anthem, “What are women made of? Women are made of who we are”, exclusively for this initiative. Each meaningful verse penned by our skilled lyricists, beautifully encapsulates the soul and spirit of our campaign. It signifies the hotel’s steadfast commitment to nurturing inclusivity and empowerment, both within its community and across wider horizons.
The campaign’s story is unveiled through a deeply touching video, enveloping viewers in a young girl’s captivating recitation of a poem. With heartfelt and evocative verses, she highlights society’s stereotypes about women, sparking a profound journey about empowered women. The film blossoms within a hotel elevator, transforming it into a work of art. Each artistic portrayal brings to life the extraordinary women of the hotel who embody raw power, resilience, courage, audacity, and independence in their unique roles. They thoroughly engage the audience with their uplifting narratives through compelling storytelling.
With poignant verses, she fearlessly confronts societal stereotypes about women, igniting a journey about strong women. The film opens in the hotel elevator turning it into an artistic canvas. Each canvas showcases extraordinary women who exemplify strength, perseverance, bravery, and independence in their respective roles, captivating the audience with their inspiring stories through storytelling.
This campaign emerges as a visionary project meticulously crafted to spotlight the profound essence of women across various departments, including Sales and Marketing, Housekeeping, Culinary, Food and Beverage Service, Front Office, Human Resources, Security, and our specially abled colleagues from Noida Deaf Society.
“We are exhilarated to introduce ‘WomenWillbeWomen,’ a campaign dedicated to honouring the remarkable strength and leadership of the women within our esteemed establishment,” says Abhishek Sadhoo, General Manager of Shangri-La Eros New Delhi. “Shangri-La Eros New Delhi humbly boasts a leadership team comprised of 28% women, along with over 100 empowered women diligently fulfilling different roles and responsibilities throughout the hotel. With this initiative, our aim is to ignite a fire of inspiration and empowerment among women worldwide, encouraging them to embrace their innate potential and fearlessly shatter barriers.”
