Secret Ingredient brings to life Indore’s first-of-its-kind racquet club with paddle and pickleball facilities. Deuce officially opened its doors on November 14, unveiling an iconic glasshouse rooftop venue that blends sport and contemporary dining to create a fresh, modern social environment.
Secret Ingredient has been part of the journey since day zero. From building the overall brand identity to steering multiple facets of the project, including F&B, layout planning, kitchen design, architectural advisory and interior direction. Secret Ingredient also managed the full scope of operations from menu trials to staff hiring and training, to ensure the concept translated seamlessly from idea to execution.
The food and beverage identity at Deuce is global in outlook and designed to feel comforting yet fun. The food menu includes an all-day breakfast option along with healthy bowls and courtside bites like loaded burgers, crusty flatbreads and artisanal pastas. The bar has been built around reimagined classics and playful game-inspired cocktails like Match Point, Rally Rush, and Crimson Court capturing the Club’s lively, social character. An open kitchen with live views further demonstrates Deuce’s commitment to culinary quality, inviting diners to see the craftsmanship behind each dish.
Setting them apart is their selection of signature smoothies such as Blue Goddess, Reese’s, and Pink Velvet with an option to customise and add-on supplements such as plant and whey protein, green and blue spirulina, mixed seeds, marine and vegan collagen, allowing diners to craft a personalised blend that supports both great taste and mindful, health-focused living.
Speaking about the project, Hitesh Arora, VP, Operations, Secret Ingredient said: “Deuce brings a refreshing perspective of how India experiences sports and social spaces. Our focus was on creating a strong F&B backbone while ensuring the design, flow, and identity worked cohesively. The new-age India is more focused on their mental and physical wellbeing, and Deuce’s range of nutrient-rich, consciously crafted F&B identity will give the diners wholesome and healthy options to choose from.”
Sharing their excitement, Nilay Jain, Director, Deuce, said: “Deuce was imagined as more than a sports venue; it’s a place to play, unwind, and connect. Traditional sports arenas often feel serious and results-driven, but we wanted Deuce to offer something warmer and more relaxed. Here, the joy of the game matters just as much as performance, and great food elevates that experience. Whether you’re playing competitively or simply enjoying a friendly game, Deuce gives you the freedom to socialize, dine, and enjoy the sport at your own pace.”
As a pioneering racquet club, Deuce brings together sport, dynamic dining, and design-forward experiences under one roof. With its distinctive design language, premium paddle and pickleball courts, and a lively, comfort-forward menu, Deuce sets a new benchmark for lifestyle destinations in Indore. The venue signals the City’s growing appetite for modern, hybrid spaces where sport, food, and culture converge.
