Saudia has been named the Official Premium Partner of Riyadh Season 2025–2026. This marks the sixth consecutive year that Saudia has partnered with Riyadh Season, underscoring its role as a key enabler of Saudi Vision 2030’s ambitions to transform the Kingdom into a global tourism and entertainment destination.
The agreement extends over three years, making it the first partnership of its kind to span multiple Riyadh Season editions.
“We are proud to play a role in one of the world’s leading entertainment seasons,” said Khaled Tash, Chief Marketing Officer of Saudia Group. “This three-year partnership represents a milestone in building long-term strategic relationships that advance the ambitions of both parties. It also reflects Saudia’s commitment to connecting visitors from across the globe to the heart of the Kingdom, in alignment with Saudi Vision 2030.”
Following an extraordinary 2024 edition, Riyadh Season 2025–2026 promises to be even bigger. Running from October 10, 2025, through March 2026, this sixth edition will feature 11 immersive entertainment zones and 7,000+ events. These include two new areas, Beast Land and Blvd Flowers.
Among the major highlights are two world-class sporting spectacles that will capture global attention:
- The Six Kings Slam – A one-of-a-kind tennis showdown featuring six of the world’s greatest players: Novak Djokovic, Carlos Alcaraz, Jannik Sinner, Alexander Zverev, Stefanos Tsitsipas, and Taylor Fritz
- The Ring IV: Night of the Champions – An explosive night of elite boxing, featuring top British boxers Anthony Yarde and Sam Noakes among other global stars
As the Official Premium Partner, Saudia continues to make it easier than ever for international visitors, particularly from India to experience Riyadh Season firsthand.
