Sanket Reddy Unveils The Viewfinder: A Stunning Coffee Table Book Celebrating 17 Years of Wildlife Photography

From Tennis Courts to Tiger Trails: The Sanket Reddy Story

Bengaluru, January 21, 2025: Meet Sanket Reddy – a man who traded boardroom presentations for predator pursuits. Born in Bengaluru’s urban jungle, his evolution from a lawn tennis enthusiast to a wildlife preservation warrior is as fascinating as the creatures he photographs.

For 16 years, while juggling his entrepreneurial ventures, Reddy has been chasing light and life through his lens. From tracking grizzlies in North American wilderness to documenting India’s vanishing species, his camera has become both his compass and his voice for conservation.

His latest opus, “The Viewfinder,” isn’t just another coffee table book – it’s a visual manifesto that bridges the concrete and the wild. Through its pages, Reddy doesn’t just show us wildlife; he reveals our forgotten connection to it.

“Every frame tells a story of coexistence,” says the self-taught photographer, whose journey from amateur shutterbug to acclaimed conservationist mirrors the very persistence he captures in nature. Whether he’s tracking elusive snow leopards or advocating for endangered ecosystems, Reddy’s message remains crystal clear: in saving wildlife, we save ourselves.

  STAR-STUDDED STORYTELLING

R. Madhavan’s foreword sets the stage for this visual feast, lending his voice to the silent stories of the wild. The ₹3999/- masterpiece from White Falcon Publishing isn’t just a coffee table book – it’s a bridge between urban life and untamed beauty.

 LAUNCH LEGACY

At Bengaluru’s Renaissance Hotel, January 18th marked more than a book launch; it became a confluence of creative minds. Industry titans gathered to discuss how modern technology is reshaping wildlife photography, from Instagram feeds to conservation feeds.

EXPERT ENSEMBLE

A powerhouse panel featuring Hari Somashekar (Former WWF-India State Director)

WWF-India’s former director, Robin Darius Conz ,2024’s Wildlife Photographer of the Year, and Uday Hegde (Travel & Culture Lens Master), Prakash Ramakrishnan (TEDx Speaker), celebrated visual storytellers dissected the future of photography. Their conversation wove through social media’s influence, mobile photography’s rise, and conservation’s urgent call.

NATURE’S BLUEPRINT

Beyond stunning visuals, The Viewfinder carries a deeper message: nature’s perfect equilibrium holds lessons for human existence. Each photograph invites viewers to question our relationship with the wild and reimagine our role in preservation.
“The Viewfinder” isn’t just another coffee table book – it’s Sanket Reddy’s love letter to nature’s perfect simplicity. Through stunning photographs and contemplative prose, he reveals how the wilderness holds mirrors to our complicated lives. Here, a mother leopard teaching her cubs becomes a masterclass in patience. A flock of migrating birds demonstrates seamless teamwork. Ancient trees show how to stand tall through storms. Each frame tells a story of life uncomplicated by ego or ambition.

As Reddy’s lens moves from misty mountains to sun-scorched savannas, one message becomes clear: in nature’s grand design, there are no unnecessary parts – only perfect balance. Until humans interfere.

This visual journey reminds us that perhaps we weren’t meant to dominate nature, but to dance with it. In learning to observe more and impose less, we might just rediscover the simplicity we’ve lost in our race to prove superiority.

Every image whispers a truth: sometimes, the most profound lessons come from those who never speak at all.

The Book:

150+ stunning images across nine categories

Book Title: The Viewfinder

Author: Sanket Reddy

Publisher: White Falcon Publishing

Price: ₹3999/-

Where to Purchase: Website (https://fireantstudios.in/)

Kalpana Chatterjee

Author: Jaun Shahi

Journalist, Sub-Editor, Travellers’ World Jaun is a soft-spoken and gentle soul who thrives as a Journalist with his exceptional observation skills and an eye for intricate details. He is a true multitasker who efficiently handles various tasks and always brings a professional approach to everything he does. His genuine team spirit makes him an integral part of the TW family, as he consistently collaborates and supports his colleagues.