Religious Tourism, Including Kumbh Mela, to Boost India’s Global Recognition
New Delhi, January 2025: India’s tourism sector is poised for growth, as highlighted by Union Minister of Culture and Minister of Tourism Gajendra Singh Shekhawat, who underscored the country’s increasing global recognition due to its cultural revival. Speaking at Baat Bharat Ki Ashtayam, a conference organized by Panchjanya to mark its 78th anniversary, Shekhawat emphasized that the construction of the Ram temple, after 450-500 years of historical challenges, symbolizes the resurgence of India’s cultural identity and prosperity.
The event, held under the banner Baat Bharat Ki Ashtayam, was graced by distinguished guests including Union Agriculture Minister Shivraj Singh Chouhan, Nobel laureate Kailash Satyarthi, known for his efforts in advocating children’s rights and education, scientist and author Anand Ranganathan, BJP spokesperson and MP Sudhanshu Trivedi, besides, Union Minister Gajendra Singh Shekhawat. The gathering emphasized the importance of cultural and educational growth in shaping India’s future, alongside discussions on the nation’s increasing global influence and progress.
In addition to the cultural revival, Union Minister Shekhawat focused on India’s remarkable economic growth despite global downturns, positioning the country as a rising economic power. He emphasized the importance of a well-rounded global leadership strategy that combines economic, military, and technological advancements. India’s progress in defense and innovation is contributing to this broader growth trajectory.
From a tourism perspective, India’s potential remains largely underutilized. While countries like France (40 million visitors), Thailand (40 million), Singapore (20 million), and Dubai (25 million) attract millions of international tourists every year, India welcomes only 13 million. However, Shekhawat pointed out that this statistic does not fully capture India’s true tourism potential. The Kumbh Mela, which takes place every 12 years, draws a staggering 450 million people—more than the total number of global tourists. This event offers India a significant opportunity to enhance its global stature and economic standing.
Moreover, the Mahakal temple in Ujjain attracts 45 million visitors annually, further demonstrating India’s strong religious and cultural appeal. Despite this, the country has yet to fully organize and capitalize on the economic opportunities these religious landmarks provide, particularly with events like the Kumbh Mela, which could offer a substantial contribution to GDP.
India’s cultural and religious heritage is now gaining global recognition, paving the way for a shift in how the country is perceived. The Kumbh Mela, in particular, stands out as an opportunity for India to redefine its global image while simultaneously boosting its tourism sector and economic growth. With a stronger focus on promoting its cultural assets, India is poised to become a leading force in global tourism in the near future.