RateGain announced the strategic unification of Adara and Sojern into a single global entity operating under the Sojern brand, creating the world’s largest and most comprehensive source of travel intent data.
By combining products, talent and data assets under a single brand, the unified platform will deliver predictive traveller insights and multichannel engagement at a global scale. This deliberate alignment brings together complementary strengths while preserving the expertise and customer value each organization has built, deepening product depth and data moats to reinforce differentiation in the global travel technology landscape.
Bhanu Chopra, Founder and Managing Director, RateGain, said, “Our mission is to simplify growth for travel brands by unlocking the full potential of integrated data. Adara joining Sojern under one roof represents a defining step in that journey. We are creating a platform that combines deep travel-intent intelligence with global media activation and performance capabilities, delivering a unified growth engine designed to set new benchmarks for the industry.”
“We’re proud to have Adara join our ranks, and even further increase our capability to deliver on the demands of the rapidly evolving travel marketing industry,” said Mark Rabe, CEO of Sojern. “By uniting our people, data, and technology under the Sojern brand, we are creating an undeniable powerhouse that connects marketing, distribution, and revenue decisions. This alignment allows us to focus on what matters most: helping our customers navigate a complex travel landscape and capture every opportunity for growth.”
Sojern will retain the Adara workforce under newly organized leadership. These changes are part of a multi-stage, strategic alignment being undertaken as RateGain creates the industry’s most comprehensive AI-powered growth platform, purpose-built to help hospitality and travel companies maximize direct bookings.
