Radisson Blu Greater Noida has unveiled an all-new dining concept, the ‘No Tariff Brunch’, at its all-day dining restaurant Cross Avenue, introducing a refreshing blend of humour, creativity, and culinary indulgence to the city’s Sunday scene.
Inspired by the global buzz around tariff wars, the campaign turns the theme on its head—infusing it with warmth, art, and laughter. Drawing inspiration from Mario Miranda’s iconic illustrative style, the creative artwork captures a vibrant brunch setting complete with a caricatured DJ and whimsical brunch-goers, designed to instantly engage guests and encourage social sharing.
Priced at an introductory ₹1234 all-inclusive, the No Tariff Brunch is more than just a dining experience—it’s a marketing-led experiential initiative aimed at driving engagement, boosting footfall, and positioning Cross Avenue as the epicentre of Sunday dining culture in Greater Noida.
Beyond the visuals, the campaign carries a deeper purpose: to reignite the dining culture in Greater Noida. Recognising that residents often travel to Noida for premium brunch experiences, the No Tariff Brunch aims to make Cross Avenue a local hub for food, fun, and community connection, right in the heart of Greater Noida.
“The idea behind the No Tariff Brunch was to bring joy and creativity back to the dining table. We wanted to create an experience that feels effortless, engaging, and full of life. It’s not just about food; it’s about the feeling of connection, laughter, and indulgence that Sundays are meant for. At Cross Avenue, we’re redefining brunch as more than a meal — it’s a mood, a movement, and a moment to savour”, shares Tapajit Bhattacharjee as the Director of Food & Beverage, Radisson Blu Greater Noida.
The brunch experience offers an indulgent mix of flavours and experiences:
- Live kitchen stations serving made-to-order pizzas, pastas, chaat, and chai
- Global buffet featuring both comfort classics and innovative dishes
- Dessert indulgence with soft-serve, make-your-own sundaes, and a special kulfi counter curated by a reputed Delhi brand
- Beverages starting at just ₹299, including signature cocktails and beers
- DJ-curated music to keep the ambience upbeat and lively throughout the afternoon
With the launch of the No Tariff Brunch, Radisson Blu Greater Noida continues to redefine hospitality with innovation, personality, and purpose—proving that sometimes, the best conversations (and campaigns) start over a great meal.
