India, March 1, 2024: Pride Hotels Group is expanding its presence in key spiritual destinations across India, capitalizing on the surge in faith-based tourism. This strategic initiative aims to cater to the increasing number of domestic and international travellers embarking on the spiritual journeys, as the sector sees a remarkable 40% growth, representing more than half of the nation’s tourism activities.
The group’s expansion into faith-based tourism is highlighted by the addition of new properties in significant pilgrimage sites, including Pride Resort Ambaji, and Pride Comfort Dwarka in Gujarat. Pride Hotels Group’s presence in cities like Rishikesh, Rudraprayag, Haldwani, Puri, Ranakpur and other pilgrimage spots are carefully selected to align with the group’s mission to offer unparalleled hospitality experiences tailored to the spiritual needs of modern pilgrims.
Atul Upadhyay, Executive Vice President, Pride Hotels Group, emphasizes the organization’s dedication to enriching travellers’ experiences by meeting the evolving preferences for spiritual and religious tourism. “Our expansion into the realm of faith-based tourism underscores our commitment to excellence and our responsiveness to the changing desires of today’s pilgrims.”
Pride Hotels Group boasts a widespread presence with operations at 28 destinations across the country. With an ambitious expansion strategy, they have 40 new hotels in the pipeline, adding to their substantial offering of 3500 rooms. Their offerings are diversified across four distinguished brands: Pride Plaza, which represents the luxury segment; Pride Hotels, known for its upscale services; Pride Resorts, offering a leisure and vacation-oriented experience; and Biznotel by Pride, catering to the smart business traveller seeking efficiency and value.
With its properties strategically located at the heart of India’s religious tourism circuit, Pride Hotels Group is well-positioned to serve the growing segment of travellers seeking spiritual enrichment, further cementing its role as a key player in the hospitality industry catering to faith-based tourism.
