Pink Adrak has secured strategic backing from Shivam Mishra, Founder of String Ventures, following its appearance on Bharat ke Super Founders. The investment marks a key milestone in the company’s ambition to build a scalable, technology‑driven and capital‑efficient food platform designed for India’s evolving consumption habits.
The funding includes ₹12.25 crore attributed towards a combination of equity capital and revenue support, enabling the company to accelerate expansion across North India while strengthening its QSR platform and tech‑first operational stack.
Founded with the vision of building a platform-led food services company, Pink Adrak currently operates 12 outlets across Gurugram and Jaipur. The brand has served over 1.5 lakh customers and delivered more than 5 lakh orders, while maintaining a 4.6 average rating across food delivery platforms.
Pink Adrak’s model integrates six proprietary culinary formats within a single operational ecosystem, allowing the company to diversify menus, optimise kitchen infrastructure, and deliver stronger unit economics. The platform combines dine‑in, delivery, and subscription-led consumption through its proprietary app along with marketplace integrations across Zomato and Swiggy.
With fresh strategic backing, Pink Adrak plans to expand to 50 outlets while targeting ₹55 crore in revenue by 2028.
As part of its next growth phase, the company will launch a Fresh Meal Vending Cafe, a lightweight format designed for corporate campuses, educational institutions, and high-footfall transit locations. Pink Adrak is also scaling its subscription-led Pink Adrak Pass, aimed at building daily consumer engagement and predictable recurring demand.
Additionally, the brand plans to expand into desserts, beverages, and FMCG categories, creating multiple omnichannel consumption touchpoints across physical outlets, direct-to-consumer channels, and marketplace platforms.
Shivam Mishra, Founder, String Ventures, said, “Pink Adrak represents a new generation of QSR brands emerging from India – capital-efficient, platform-driven, and built on strong unit economics. Its focus on building a tech-enabled food ecosystem makes it a compelling opportunity in India’s rapidly growing food services market.”
Ankur Gakkhar, Founder & CEO, Pink Adrak, added, “This investment reinforces our belief that India needs a scalable QSR platform built on strong fundamentals and operational discipline. Pink Adrak is not just expanding outlets – we are building an integrated food ecosystem combining kitchens, technology, subscriptions, and omnichannel distribution.”
Pink Adrak has been incubated by Ripplewalk, a venture studio for food entrepreneurs that supports scalable food brands through platform infrastructure, demand generation, and capital access.
With a clear expansion roadmap and technology-led model, the company aims to build a category-defining QSR platform from India, combining innovative formats, capital-efficient expansion, and strong consumer demand.
