Paul John Whisky and SMAC Collaborate on New ‘Ego’ Whisky Release

Goa, August 21, 2024: Paul John Single Malt and Single Malt Amateur Club (SMAC) jointly announce the launch of “Ego,” the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul John’s commitment to excellence and innovation, delivering a whisky experience that is both rare and unforgettable.

This release marks the 142nd single cask release by Paul John Whisky, having done several single cask releases for members of single malt clubs like SMAC and other private whisky collectors. These custom collaborations have resulted in Paul John Whisky being the only Indian single malt focused on building the Single Cask Category within all single malt brands in India.

Sourced from a single cask, this limited-edition release embodies the essence of Indian craftsmanship. The whisky adopts the flavour of the cask it is aged in, revealing a symphony of flavours, with creamy fruits, citrus, and sweetness blending perfectly. The vibrant mix of an orchid garden, wet wood, and melons – is so enchanting it might just inspire a signature fragrance. On the palate, the experience deepens with gentle umami notes building in intensity, balanced by mineral salts, herbal bitters, and toffee sweets. Crafted from locally harvested six-row barley and matured in the tropical climate of Goa, this whisky offers a rich, complex profile, showcasing the expertise of Paul John’s Master Distiller. Priced at INR 8500, it is available only in Goa, India.

Paul P. John, Chairman of John Distilleries Pvt Ltd, shared his thoughts on the collaboration, saying, “We are delighted to partner with SMAC for this extraordinary release, following the successful debut of ‘Alter’ in October 2022. Our newest release ‘Ego’ showcases our passion for unique, high-quality whiskies that play on the duality of the Alter-Ego series. Our Single Cask program highlights personalisation and collaboration, allowing true whisky lovers to be part of something special. This release, shaped by us and our enthusiasts, is a testament to our collective achievement.

Whisky Fact File by SMAC

• Name: Ego (of the Alter Ego Series)
• Distillery: John Distilleries
• Date of Distillation: September 2017
• Type of Malt: Unpeated Ex-Bourbon
• Cask Type: Ex-Bourbon
• ABV: 50%
• Colour: Gold

This latest collaboration is the epitome of what the Paul John Single Cask program represents—an unparalleled opportunity for whisky enthusiasts to own a truly unique and personalised piece of whisky history. The program invites participants to Paul John’s distillery in Goa, where they can handpick their cask and oversee its journey from maturation to bottling. This experience offers not just exclusivity but also investment potential, as the value of such bespoke whiskies continues to rise.

Hemanth Rao, Founder of SMAC, shared his thoughts on the release, saying, “Alter-Ego has been one of our most challenging releases to date in terms of exclusive single cask whiskies. This project required immense planning and a deep understanding of our members’ preferences. Given the challenges of limited availability and distribution restrictions, this has been a tough endeavour. However, the outcome is immensely satisfying, as when you place the whiskies together as a set, they truly showcase the growth and sophistication of both India and our club. From the concept and design of the label and box to the careful selection of the whiskies, every detail has been meticulously evaluated.”

The “Ego” release from the Alter-Ego Single Cask Series is a remarkable addition to Paul John’s portfolio, offering connoisseurs a chance to experience the pinnacle of Indian whisky craftsmanship.

Author: Jaun Shahi

Journalist, Sub-Editor, Travellers’ World Jaun is a soft-spoken and gentle soul who thrives as a Journalist with his exceptional observation skills and an eye for intricate details. He is a true multitasker who efficiently handles various tasks and always brings a professional approach to everything he does. His genuine team spirit makes him an integral part of the TW family, as he consistently collaborates and supports his colleagues.