Dubai, July 29, 2024: Paras Corporation India and Middle East has been appointed as the public relations representative for Relais & Châteaux in the GCC region. This move extends the firm’s established role managing PR for Relais & Châteaux in the Indian subcontinent and Southeast Asia since 2020.
Brands that are currently under the delegation are- SUJÁN JAWAI, Suján Sher Bagh, SUJÁN The Serai in Rajasthan; Sitara Himalaya in Himachal Pradesh; Niraamaya Surya Samudra and Malabar House in Kerala; Ahilya by the Sea in Goa; Cape Weligama, Ceylon Tea Trails and Wild Coast Tented Lodge in Sri Lanka; and part of the World’s 50 Best Restaurants dining stars Restaurant Sühring in Bangkok and Masque in Mumbai.
Talking about the new mandate, Joerg Drechsel, the owner of Malabar House Hotel in Fort Kochi, the first Relais and Châteaux property in India & also Delegate, Indian Sub Continent, Greater China & Southeast Asia and Member on the Board of Directors Relais & Châteaux, “The GCC has been a key market for Indian Subcontinent hotel owners and the numbers keep increasing year on year. Plus, the added routes and increase in air connectivity make the Indian Subcontinent a preferred one-flight destination. Hence, it was a timely and strategic decision to amplify the visibility of our delegation through Paras Corporation India & Middle East, who has been associated with Relais & Châteaux since 2020”.