OPO Hotels & Resorts has announced the appointment of Shri Dhar Jha as Director – Corporate Affairs & Brand Relations, strengthening the leadership team as the brand continues its expansion across India.
Jha brings over 26 years of experience in the hospitality and tourism sector, with extensive expertise across sales, marketing, public relations, stakeholder management, and brand development. A distinguished alumnus of IMS Ghaziabad, where he completed his Post Graduation in Tourism Management between 1998 and 2000, he has held senior leadership roles with reputed hotel chains, contributing significantly to brand positioning and commercial growth. Over the course of his career, Jha has built a reputation for shaping clear and credible brand narratives supported by market insight and customer understanding. His professional approach combines strategic planning with consistent execution, making him a trusted leader in the hospitality industry.
In his role at OPO Hotels & Resorts, Jha will oversee corporate affairs, strategic alliances, and brand relations across the company’s growing portfolio in Delhi NCR and pan-India markets. His focus will include strengthening institutional partnerships, enhancing brand visibility, and aligning communication strategies with the group’s long-term growth plans.
Commenting on the appointment, Sandeep Basu, Chief Executive Officer, OPO Hotels & Resorts, said, “As OPO continues to scale across key markets, building a strong and credible brand voice becomes increasingly important. Shri Dhar brings a rare blend of experience, clarity, and industry understanding. His ability to align brand strategy with business objectives will play a vital role in strengthening our relationships and supporting our next phase of growth.”
Jha is widely respected for his forward-looking perspective and his ability to anticipate shifts within the hospitality scene. His leadership style places strong emphasis on collaboration, customer focus, and long-term value creation, aligning closely with OPO’s approach to sustainable expansion.
With this appointment, OPO Hotels & Resorts continues to build upon its emphasis to strengthen corporate relations & brand leadership. The inclusion of Shri Dhar Jha in the senior management team reflects the group’s focus on building a structured, future-ready organization as it continues to expand its footprint across India.
