New Delhi, February 15, 2024: Nothing Before Coffee has announced the opening of its 50th store in the city at Malviya Nagar, New Delhi, offering an exclusive opportunity for people across regions to enjoy high-quality, flavorful brewed coffee & beverages at economical prices.
Established in 2017 by school friends Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, with a focus on providing high-quality coffee and creating welcoming spaces, the Coffee brand has gained a loyal customer base in India. NBC has now emerged as a beacon of excellence in delivering quality coffee experiences, captivating patrons not only in Jaipur but across 10 states and 26 cities. NBC has set itself apart through its unwavering commitment to infuse joy into every sip.
NBC currently has 50 stores wherein the company added 25 new outlets in FY 2023-24 till now, the leading coffee chain is present in 26 cities and has added 8 cities this year which is “the highest-ever store addition”. NBC is looking to rapidly expand its presence in the coming years. NBC has a collaboration agreement with Building Brands for Tomorrow (BBFT), a leader in restaurant franchising and startup growth consulting. BBFT has a wealth of knowledge and expertise in helping restaurants and retail businesses acquire investors and expand their footprints through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing Before Coffee’s franchise network in India.
The store spans 550-600 sq. ft. of retail space and offers ample indoor seating for coffee enthusiasts to relax, work, or socialize while enjoying their brews along with a diverse menu boasting over 100 meticulously crafted beverages, including the famed ‘Shrappe’ – a delightful fusion of frappe and shake.
The brand’s core values, including offering 100% vegetarian options, embracing ‘global quality, local pricing,’ and catering to customers of all age groups, have solidified its position as a leader in the QSR landscape. Beyond the brew, NBC takes immense pride in its dedication to quality. Each outlet ensures top-tier coffee beans and highly trained baristas, guaranteeing an exceptional coffee experience with every visit.
“As we embark on this monumental milestone, we are filled with gratitude for the unwavering support from our cherished patrons. The launch of our 50th outlet is not just a numerical achievement; it’s a testament to our commitment to crafting exceptional coffee experiences. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience. We believe in the power of coffee to bring people together, and we’re excited to share that with our customers,” said Akshay Kedia, Founder & CMO of NBC.
“The market is experiencing a significant demand for reasonably priced coffee, with very few brands catering to this segment on a nationwide scale. It fills me with great joy and pride to witness and support NBC’s transformation from nonexistence to prominence! Moving forward, the aim is to expand and enhance NBC’s presence across the entire Indian landscape,” said Rohit Singh, Founder of Building Brands for Tomorrow (BBFT).
