New Delhi, August 26, 2024: Nothing Before Coffee marks its 7th anniversary with an exclusive promotion and exciting loyalty reward for its customers. This milestone follows the opening of 4 new stores at Delhi Mumbai Expressway, Ghaziabad, New Delhi & Pune. Since opening its first outlet in Jaipur, NBC has established a strong presence across major Indian cities including Delhi, Pune, Jaipur, Udaipur, Kota, Surat, Gurgaon, Bangalore, Hyderabad, Kerala, Nagpur, Bikaner, Bhopal, Indore, and Lucknow. Today, the brand proudly operates 65 outlets across major Indian cities and an exciting vision for international expansion.
Founded by childhood friends, Akshay Kedia, Anand Jain, Shubham Bhandari and Ankesh Jain, NBC started with a mission to revolutionize the coffee experience in India. Over the past seven years, the brand has captured the hearts of coffee enthusiasts with its signature creation—the ‘Shrappe,’ a unique blend of frappe and shake that has set a new standard in the industry. The brand has been growing steadily since foundation, from its humble beginnings in 2017 with a first & single outlet at Tonk Road in Jaipur, Nothing Before Coffee has expanded to 65 outlets, with plans for further expansion to 80 new outlets by 2025.
Reflecting on the occasion, Akshay Kedia shared, “Completing 7 years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand’s legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back.”
To celebrate this milestone, NBC is excited to launch an exclusive limited-time promotion for 31st August and 1st September 2024, customers can savor a selection of NBC’s best-selling beverages for just INR 99. This special offer is NBC’s way of expressing gratitude to its loyal customers and inviting new ones to discover its innovative creations. Additionally, NBC is enhancing the customer experience with new app features and loyalty rewards. For every INR 100 spent, customers will earn INR 10 in cash loyalty points, which can be redeemed through the NBC app. The app also offers a range of convenient features, including the ability to place multiple orders, access exclusive deals, and manage your purchases either at the store or through pre-orders. This initiative aims to make every visit to NBC more rewarding and enjoyable.
As part of its vision to become a global brand, NBC is set to embark on an ambitious expansion plan over the next three years. The company aims to open 400 new outlets worldwide, including 150 locations across Europe. The expansion will kick off with flagship stores & expansion in 2 international markets, bringing the distinctive ‘Shrappe’ experience to new markets.
This international growth underscores NBC’s commitment to innovation and excellence. By maintaining its dedication to quality and creativity, NBC aims to replicate its success in India on a global stage. As the brand continues to evolve, it remains steadfast in delivering the exceptional coffee experiences that have made it a favorite among customers.