India, August 4, 2023: The Ministry of Environment, Forest, and Climate Change is taking proactive steps to raise awareness and encourage the adoption of eco-friendly lifestyles among the public. The ministry is executing various initiatives, including the Environment Education Programme (EEP) and the Environmental Information Awareness Capacity Building and Livelihood Programme (EIACP), to instill a sense of responsibility towards the environment.
The EIACP Centres play a pivotal role in these efforts by hosting an array of outreach and awareness activities. These include engaging events like debates, quizzes, webinars, plantation drives, and celebrations of environmental days. The objective is to actively involve citizens in environmental conservation efforts and enhance their understanding of sustainable practices. These initiatives are closely aligned with the Lifestyle For Environment (LiFE), a global movement led by India, aimed at motivating individual and community actions to protect and preserve the environment.
In a recent noteworthy endeavor, a month-long Mass Mobilization Campaign on Mission LiFE was organized in the lead-up to World Environment Day on June 5, 2023. During this campaign, a staggering 16,29,086 events were orchestrated, engaging a total of 2,55,30,098 participants as of July 31, 2023. An impressive 2,38,70,488 individuals pledged their commitment to LiFE during this period. The Ministry has established dedicated portals for LiFE: The Mission LiFE Portal (missionlife-moefcc.nic.in) serves as a knowledge and social media repository, and the Meri LiFE Portal (merilife.org) allows the uploading of actions and awareness events.
Notably, the State Government of Madhya Pradesh has contributed significantly to the Mass Mobilization Campaign on Mission LiFE, reporting 2,18,091 events and involving 16,27,745 participants by July 31, 2023.
Under the Environment Education Programme (EEP), financial assistance has been extended to Implementing/Nodal Agencies of various states, including Madhya Pradesh, to organize awareness programs. In Madhya Pradesh, a substantial 5,200 Eco-clubs (100 in each of the 52 districts) received support during 2020-21. Additionally, 15,600 school Eco-clubs (300 in each of the 52 districts) were aided during 2021-22 under the National Green Corps (NGC) Programme. Furthermore, 100 college Eco-clubs in Madhya Pradesh received support during both years.
Eco-clubs have spearheaded diverse activities such as debates, slogan writing, drawing, painting, poster creation, quizzes, wall painting, energy and water audits, plantation drives, rallies, exhibitions, waste segregation initiatives, cleanliness drives, and more.
These collective efforts underline India’s commitment to fostering an environmentally conscious society and nurturing a sustainable future.