Maruti Suzuki India Limited has launched its new sporty compact SUV, FRONX, for retail sales from NEXA, with a starting price of INR 7,46,500/-. The SUV is designed for young trailblazers and features a modern SUV design, spirited performance, and a tech-loaded premium persona. It was globally unveiled at Auto Expo’23 and has received an enthusiastic response from customers and critics alike for its design and performance.
According to Mr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, the launch of FRONX is part of the company’s new approach towards pioneering the growth of the sub-segment of the SUV industry. He said that the FRONX, introduced at a competitive pricing of Rs. 7,46,500/-, will strengthen their SUV portfolio along with their existing Grand Vitara, Brezza, and the upcoming Jimny. He also expressed confidence that the FRONX will appeal to a wide range of customers and be a game-changer with its unique design language and modern features.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said that the FRONX is aimed at young trailblazers who want to stand out with their unique choices. He expressed confidence that the FRONX will help the company achieve leadership in the SUV segment in the country.
Mr. C V Raman, Chief Technical Officer of Maruti Suzuki India Limited, explained that the FRONX is an amalgamation of two words – Frontier Next – and is designed for new-age buyers who are looking for a stylish and unconventional vehicle with dynamic road presence. The FRONX offers a 1.0L Turbo Boosterjet engine that provides an exhilarating acceleration of 0-60 km/h in 5.3 seconds
Establishing the ‘Shape of New’
The FRONX is a sporty compact SUV designed to cater to the tastes of young, ambitious trailblazers. Its sleek and modern design language, inspired by NEXA’s ‘Crafted Futurism,’ is aimed squarely at the brand’s discerning customers. The vehicle’s commanding road presence is emphasized by its aerodynamic silhouette, upright front and rear facia, roof rails, and wide bonnet. Additionally, the FRONX boasts sporty design elements, such as chiselled wheel arches, muscular fenders, and side body cladding.
The compact SUV’s exterior design language is further accentuated by its signature NEXWave grille, chrome garnish, and NEXTre’ crystal block DRLs, which give it a dynamic and sporty stance. At the rear, the FRONX features a unique sculpted upright profile with sweeping connected LED Rear Combination Lamps running across the width of the vehicle, creating a distinctive NEXpression. Furthermore, the precision-cut alloy wheels of the FRONX feature a step-type geometric design that adds to the vehicle’s overall charismatic design.
The FRONX’s interiors are youthful and modern, perfectly complementing the exterior design language while embodying the NEXperience philosophy. The cabin’s Black and Bordeaux contrasting colour scheme seamlessly aligns with NEXA’s brand philosophy. The vehicle’s rugged character is highlighted by special forged metal-like matte finish on the dashboard, further accentuated by high gloss silver inserts, creating a strong SUV image inside. The FRONX offers dynamic elegance with unique design elements that perfectly capture its sporty nature.
