Mahindra & Mahindra (M&M) launched its All-New Bolero MaXX Pik-Up range. Starting at a price of Rs. 7.85 Lakh (ex-showroom) the All-New Bolero MaXX Pik-Up range has been engineered to offer powerful features and performance delivering an unprecedented value proposition to customers and operators.
Lighter, more compact and versatile, the All-New Bolero MaXX Pik-Up range sets new benchmarks for payload capacity, fuel efficiency, safety and the overall driving experience. It also incorporates smart engineering to deliver much greater value than ever before.
The new Bolero MaXX Pik-Up range can be booked at a minimum down payment of INR 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.
The All-New Bolero MaXX Pik-Up range promises to be a game changer with an all-new platform, while carrying over the core values and strengths that are synonymous with the Bolero DNA – robustness, toughness, reliability, low maintenance cost and high resale value. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.
Mahindra’s President of Automotive Division, Veejay Nakra, expressed the company’s pride in contributing to India’s economic growth through their customer-centric and versatile vehicle products. He added that the new Bolero MaXX Pik-up range promises a productive and fatigue-free driving experience with its advanced features, powerful performance, high payload capacities, and better mileage. Nakra highlighted that this product range showcases Mahindra’s commitment to delivering exceptional value and setting new standards of excellence in the pickup segment
According to R. Velusamy, President of Automotive Technology and Product Development at M&M, the All-New Bolero MaXX Pik-Up range has been developed over three years by a dedicated team of engineers at Mahindra Research Valley, resulting in a highly versatile platform. The breakthrough feature is the ability to offer two series of products with varying cargo lengths and payload capacities, ranging from 1.3t to 2t, thus maximizing efficiency and productivity. The upgraded m2Di engine offers increased torque and power to cater to payloads of up to 2t, while maintaining impressive fuel efficiency. Additionally, the range boasts car-like iMAXX connectivity technology, a first in its segment, providing customers with an enhanced driving experience and increased earning potential.
Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs making it the backbone of the country’s last-mile logistics network.
The All-New Bolero MaXX Pik-Up range comes in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG) – and is designed to provide customers higher operational and earning capability as well as a seamless and delightful on-road experience. Additionally, the new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution.
