New Delhi, July 4th, 2024 – The Madhya Pradesh Tourism Board, in a strategic move to position the state as a preferred tourist destination, organized the ‘MP Tourism Masterclass’ workshop on July 4th, 2024, at the Madhya Pradesh Bhawan in New Delhi. The comprehensive event aimed to highlight Madhya Pradesh’s multifaceted tourism experiences, fostering collaboration among key industry stakeholders.
The workshop, attended by a diverse group of travel agents, tour operators, and hoteliers, served as a platform to dive deep into the state’s tourism offerings. Madhya Pradesh, known as the “Tiger State of India” with 785 tigers and also now, the “Cheetah State of India,” has set a new tourism record in 2023, attracting a staggering 112.1 million tourists, a significant increase from 34.1 million in 2022.
The comprehensive workshop delved into various aspects of Madhya Pradesh’s tourism landscape, including wildlife tourism, heritage tourism with UNESCO World Heritage sites, new initiatives like the Mahakal Corridor in Ujjain, improved connectivity with the launch of the first intra-state air taxi services, and the renowned Craft Handloom Village of Pranpur near Chanderi.
Participants also gained insights into Madhya Pradesh’s upcoming mega annual festivals, such as The Chanderi Festival, The Kuno Forest Festival, Gandhisagar Forest Retreat, and Jal Mahotsav, set to captivate travelers in October 2024.
“The ‘MP Tourism Masterclass’ turned out to be a valuable ‘Learn, Earn and Grow’ platform for the stakeholders,” added Bidisha Mukherjee, Additional Managing Director of the Madhya Pradesh Tourism Board,. “The workshop not only deepened their understanding of Madhya Pradesh’s tourism potential but also established strong bonds between the two regions, encouraging travelers to explore the diverse offerings of the state.”
The collaborative effort between the Madhya Pradesh Tourism Board and industry stakeholders is expected to not only promote tourism within the state but also facilitate tourism flows between Madhya Pradesh and other regions, further solidifying its position as an “Offbeat Multispecialty Destination of First Choice.”
