Lemon Tree Hotels Ltd has announced the signing of a new property in Mori Bera, a small village in the Pali district of Rajasthan. The forthcoming project is an addition to the company’s growing footprint in under-explored travel destinations in India. The property will come on stream in the financial year 2025–26.
Mori Bera falls in the southwest region of Rajasthan and is slowly making its mark among nature enthusiasts and wildlife aficionados. Famed for being close to leopard habitats, hill forests, and a relatively pristine natural landscape, the region has become an alternative offbeat spot for those in search of calmer options as compared to the more commercialized tourist destinations in Rajasthan like Udaipur, Jodhpur, or Jaipur.
The new resort will be run under Lemon Tree’s resort category and will feature around 25 rooms. The project is being developed and will be owned by Bhupendra Singh and group, who have entered into an agreement with Lemon Tree Hotels to manage the same. The facility will also have dining areas and recreational facilities serving domestic and international travelers looking for a mix of nature and comfort, sources stated.
The choice to expand to Mori Bera is part of a larger pattern in India’s hospitality industry, with hotel chains eyeing Tier-2 and Tier-3 cities or rural areas that can provide distinct local experiences. With travelers turning toward eco-tourism, wildlife safaris, and experiential accommodations, destinations such as Mori Bera are being regarded as growth opportunities by the hospitality sector.
Industry experts observe that interest in such destinations is also being driven by changes in travel behavior post-pandemic. Travellers are now more inclined towards open spaces, nature tourism, and offbeat destinations with fewer footfalls. This has opened new opportunities for hotel players to diversify from business districts.
The Pali district, where Mori Bera falls, is geographically favorably situated between larger cities like Udaipur and Jodhpur. The natural settings of the region, combined with rural and cultural tourism appeal, can potentially make it a good location for several tourist segments like wildlife tourists, families, and foreign travelers looking for authentic experiences.
This move contributes to the current shift in the Indian hospitality scene, where smaller destinations with ecological or cultural significance are starting to steal the limelight from traditional locations. The fresh acquisition by Lemon Tree Hotels is one such instance of this changing travel dynamic.