New Delhi, December 19, 2024: Goa-based Latambarcem Brewers (LB Brewers) has inked a deal with the Tata Group-owned aviation major. As part of the collaboration, Latambarcem’s Ginger Ale and Rose Vanilla variants of Borécha are being served to travellers onboard Air India Express flights on major routes across India. Borécha, the tea-based beverage with immense health benefits like improved immunity, digestion, skin radiance and reduced stress, has over the years evolved as a preferred pick for scores of major Pan-India retail, aviation and hospitality players.
“Borécha is the perfect blend of health, fun and taste, which is why its popularity has soared significantly since its inception. Borecha means good tea, each of its flavors is unique, exciting and the most suited travel companion. It further advances our mission of making health-oriented functional beverages accessible to everyone irrespective of whether they are hustling at work, sweating it out at a gym, or travelling for work or leisure. Our association with Air India Express is a significant milestone in this regard and it’ll surely go a long way,” said Latambarcem Brewers co-founder and CEO Aditya Ishan Varshnei.
He further said that by empowering individuality through healthier choices, Borécha leads a hydration revolution. Starting with the airline industry, where healthy options are scarce, Borécha and Air India Express’s partnership will liberate travellers by offering delicious functional beverages onboard, transforming the way we hydrate. Borécha, once an essential for Goan people delivered to their doorsteps during the pandemic, is now a pan-India beverage brand loved by all, including the likes of F&B and hospitality leaders such as ITC, Akasa, Lulu International etc.