New Delhi, September 3, 2024: Goa-based Fullarton Distilleries, under the leadership of Managing Director Rajiv Thadani, proudly announces the launch of Fullarton Originals, a new line of accessible spirits designed to cater to the evolving tastes of Indian consumers. Following the success of its premium brands—Woodburns Whisky (2019), Pumori Gin (2020), and Segredo Aldeia (2021)—Fullarton Distilleries is now expanding its portfolio with the introduction of Kosha Indian Dry Gin and Arton’s Reserve Premium Blended Whisky.
Kosha Indian Dry Gin is a true embodiment of Indian tradition and craftsmanship. Drawing inspiration from the concept of the five ‘Koshas’ or sheaths that cover the soul, this gin is meticulously distilled using five botanicals: Juniper, Coriander, Orange Peel, Lemon Peel, and Rosemary. These botanicals blend harmoniously, creating a smooth and balanced gin that offers a distinctive drinking experience, whether enjoyed straight or in a cocktail.
Arton’s Reserve Premium Blended Whisky, an all-Indian blended whisky, reflects the innovative spirit of Fullarton Distilleries. Crafted with a robust palate that balances fruity sweetness with a smooth, nutty finish, the whisky is designed to appeal to a broad spectrum of whisky lovers. The nuanced flavors are a testament to the expertise of Fullarton’s master blender, making Arton’s Reserve Premium Blended Whisky a standout choice in the growing market for quality Indian spirits.
These new offerings are initially available in Goa & Daman. The brands will be available in Maharashtra, Karnataka, Silvassa, Gujarat, Rajasthan, Haryana, Meghalaya, Tripura, & West Bengal in the coming months (5-8 weeks). Fullarton Distilleries is also exploring opportunities to introduce these unique products to a wider audience across India and internationally, ensuring that more consumers can experience the distinct qualities of Fullarton Originals.
“Our entry into the accessible spirits category with Fullarton Originals is a direct response to the growing demand for quality spirits that offer great value. Kosha Indian Dry Gin and Arton’s Reserve Premium Blended Whisky reflect our commitment to crafting exceptional products that resonate with the evolving preferences of our consumers,” said Rajiv Thadani, Managing Director of Fullarton Distilleries.
With the launch of Kosha Indian Dry Gin and Arton’s Reserve Premium Blended Whisky, Fullarton Distilleries continues its tradition of innovation and quality. As the brand looks to the future, plans are in place to expand the Fullarton Originals portfolio with an entire range of spirits, positioning it to redefine the accessible spirits market in India and beyond.
Retail Price:
- Kosha Indian Dry Gin –
- INR 875/- (Goa, Daman, & Silvassa)
- INR 1675/- (Maharashtra)
- INR 1690/- (Karnataka)
- Arton’s Reserve Premium Blended Whisky –
- INR 690/- (Goa, Daman, & Silvassa)
- INR1575/- (Maharashtra)
- INR 1780/- (Karnataka)
- Currently available in: Goa & Daman; soon to be retailed in Maharashtra, Karnataka, Silvassa, Gujarat, Rajasthan, Haryana, Meghalaya, Tripura, & West Bengal.
Author: Jaun Shahi
Journalist, Sub-Editor, Travellers’ World Jaun is a soft-spoken and gentle soul who thrives as a Journalist with his exceptional observation skills and an eye for intricate details. He is a true multitasker who efficiently handles various tasks and always brings a professional approach to everything he does. His genuine team spirit makes him an integral part of the TW family, as he consistently collaborates and supports his colleagues.
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