National, 17 th September 2021: In continuation with their recent cross cultural promotions in India, Korea Tourism
Organization (KTO) has collaborated with multiple brands for a series of virtual Korean experiences,
along with the social media contest and special offers on Korean products for the Indian travelers and
hallyu fans. Considering the current prevailing travel restrictions due to the pandemic, KTO decided to step
forward to get Korea virtually to its Indian audience. The event will start from 17 th September 2021 and continue tills to 15 th November through a series of expereinces
to be enjoyed by the travelers. The event is designed as a perfect Korean escapade comprising of K-Food, K-Pop, K-Beauty, K-Drama and Korean product discount offers.
- The K-Pop experience is a collaboration between KTO and AleXa, the rising K-Pop star from
Korea and Shraey Khanna, a renowned dancer, choreographer, and singer from India. The
Korean artist will be seen showcasing signature Korean dance moves where in return Shraey will
be seen mirroring the Korean vibes with a dash of Bollywood nuance to it. - The K-Food experience will feature a well-known Bollywood female actor taking up the
challenge of cooking delicious Korean meal in the popular OTT web series Star vs Food on
Discovery+. - The K-Beauty experience in collaboration with Innisfree, an eco-friendly makeup brand from the
beautiful Jeju Island in South Korea will showcase some Korean skincare tips in the masterclass. - The K-Drama, as it says it all, will show the unescapable Korean drama obsession taking over
India especially in the lives of popular influencers who come from different walks of life like
fashion, beauty, food, and entertainment.
The four KXperience elements: K-Pop, K-Food, K-Beauty and K-Drama will boil down to a pan-India
social media contest- The K Challenge, which will be hosted on www.kxperience.bookmyshow.com
powered by BookMyShow, India’s leading entertainment destination. BookMyShow has conceptualized,
designed and executed the entire microsite for the challenge. The consumers would need to recreate
their own versions inspired by the KXperience elements and upload the content on their social media
channels with the event hashtags. Exciting gifts like Samsung phones, tablets and KTO special
KXperience box awaits the winners. In addition to these series of virtual experiences, to meet the Indian masses’ demands for a Korean lifestyle taste, KTO has also collaborated with Korikart.com and CulturaGo offering special discounts on Korean products and online culture courses. Furthermore, a much-anticipated virtual tour is in the pipeline for KTO. Commenting on the announcement Mr. Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office, said, “We have noticed the increasing trend for Hallyu wave in India, especially during the pandemic, when K-Drama, K-Food and K-pop engaged many Indians. So, we thought of coming up with a culture to millions of Indians. “
