New Delhi, June 22, 2024: Kia India has announced its partnership with Kendriya Police Kalyan Bhandar (KPKB) to offer all its mass segment products to the families of active & retired police personnel. Within this partnership, the brand will offer its flagship product the Seltos, the Sonet, and the Carens at an exclusive price to the Paramilitary Forces, State & Centre Police Personnel, and Home Ministry employees.
Kia vehicles are known for their new-age exterior & interior design, powerful performance, smart technologies like connected cars, and comfort features. All Kia products are segment leaders and innovators and will be available across 119 master canteens and over 1,900 subsidiary canteens under KPKB. Currently, Kendriya Police Kalyan Bhandar caters to 35 lakh beneficiaries within police & paramilitary forces. 362 Kia dealerships have been registered to serve the KPKB demands and ensure the availability of 88 different trims of the Kia product line.
Mr. Myung-sik Sohn, Chief Sales Officer, Kia India commented, “We are proud to serve the paramilitary & police personnel and their families through this strategic partnership. I am confident that our class-leading products will provide them with the best-in-class mobility experience, featuring leading active safety features.”
Kendriya Police Kalyan Bhandar was established in 2006 as a welfare initiative by the Union Ministry of Home Affairs. It serves the needs of the Central Armed Police Forces, which include the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles. The benefits also extend to various Central Police Organizations such as the IB, BPRD, and NCRB, among others.
