Jashpur, Chhattisgarh: A quiet village in Jashpur has taken a bold step toward sustainable tourism this week as Kere, the region’s first dedicated homestay village, formally welcomed its maiden group of guests. Visitors were greeted with a traditional welcome of tika, roli, and radiant smiles — a heartfelt gesture marking the beginning of a transformative chapter for both the community and the district’s tourism landscape.
This pioneering initiative, led by the Jashpur District Administration in partnership with Homestays of India (HOI), aims to promote responsible, community-driven tourism while fostering economic growth in rural areas. Eight local families have opened their homes to travellers, undertaking training in hospitality management, guest relations, and eco-friendly living practices.
The homestay initiative is hugely supported by a Jashpur Jamboree — a vibrant three-day adventure and cultural festival taking place from November 6 to 9 in nearby Deshdekha. The festival showcases the region’s lush natural beauty and rich tribal heritage through music performances, local cuisines, handicrafts, and outdoor activities such as trekking and nature walks.
“What we’re witnessing in Kere is more than just the start of a tourism project — it’s the beginning of transformation,” said Vinod Verma, Co-founder of Homestays of India. “For villagers, it’s their first experience of welcoming guests into their homes. They’re discovering that their traditions, food, and stories are treasures that the world wants to experience.”
By positioning Kere as a model eco-tourism destination, the vision is to create a sustainable ecosystem that generates long-term livelihoods while preserving local culture and environment. Visitors can expect authentic cultural immersion — from sharing home-cooked meals to learning local crafts — all while supporting the rural economy.
The homestay initiative is not just about tourism; it’s about forging connections between people, cultures, and nature. As Kere steps into the spotlight, it serves as a case study in how community-led initiatives can blend adventure with authenticity — proving that responsible travel can indeed change lives.
