BRANDit is the New Representative for Kenya Tourism Board

November 2024 – The Kenya Tourism Board (KTB) has appointed BRANDit as its new integrated sales, marketing, and public relations agency in India, a move aimed at enhancing tourism ties between the two nations. This partnership aims a significant step forward in positioning Kenya as a premier inbound travel destination for Indian tourists.

India has emerged as one of the top five source markets for tourism to Kenya, playing a crucial role in the industry’s growth. In light of this potential, KTB has selected BRANDit to lead trade and marketing initiatives for its MagicalKenya campaign, tapping into the agency’s expertise in navigating the Indian tourism landscape.

KTB’s CEO, June Chepkemei, expressed enthusiasm about the collaboration. “India continues to be vital for Kenya. BRANDit’s expertise, trade relations, and deep understanding of the Indian tourism landscape make them an ideal partner as our Market Development Representative. We are confident that this collaboration will enhance engagement and spark greater interest, reinforcing Kenya’s status as a must-visit destination,” she said.

As the representative agency, BRANDit will work on cultivating strategic partnerships and advising travelers on diverse segments and travel routes to Kenya. Lubaina Sheerazi, CEO and Co-founder of BRANDit, shared her excitement about the role, stating, “Kenya has always been special for us. Our goal is to promote it as a year-round destination, extending beyond the Great Migration season. We are committed to presenting Kenya in a holistic and sustainable manner, offering a fresh perspective for Indian travelers.”

With a solid expertise in tourism representation and a customized strategy in place, BRANDit is poised to promote a wide array of experiences in Kenya, from leisure and nature to adventure and luxury, aiming to establish the East African nation as a sought-after destination for Indian tourists.