The Karnataka Tourism Society (KTS) has officially launched a major Regional Market Expansion Campaign through a series of Destination Promotion B2B Roadshows, aimed at positioning Karnataka as India’s leading tourism destination for the current travel season.
This strategic initiative is being carried out in collaboration with the Department of Tourism, Government of Karnataka, Ministry of Tourism, Government of India, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA).
As part of this campaign, curated Destination Promotion B2B Roadshows will be held in major South Indian cities of Tamil Nadu & Kerala to showcase Karnataka’s rich cultural heritage, hill destinations, natural attractions, wildlife reserves, and adventure tourism offerings.
The Destination Promotion B2B Roadshow will commence in Coimbatore on 25th November 2025, followed by events in Cochin on the 26th, Madurai on the 27th, and will conclude in Salem on 28th November 2025.
A total of 42 stakeholders from Karnataka will be actively participating in the B2B sessions, engaging with travel trade counterparts in each city. The anticipated buyer turnout is 150 in Coimbatore, 200 in Cochin, 120 in Madurai, and 100 in Salem.
The participating stakeholders are Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince – Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort – Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.
Each roadshow will feature destination presentations, promotional video screenings, and interactive sessions highlighting Karnataka’s diverse tourism circuits—from heritage towns and hill stations to wildlife sanctuaries and eco-tourism experiences.
Syama Raju, President of Karnataka Tourism Society, said “Karnataka offers an extraordinary year-round tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyze domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu and Kerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”
Venkatesan, Regional Director (South), Indiatourism Chennai, said “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance inter-state tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”
Representatives from KTS will engage directly with state tourism officials, travel company owners, and tour operators to foster regional partnerships and unlock new business opportunities.
In the next phase, KTS plans to expand this campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and trade engagement.
