JA Resorts & Hotels has appointed MICEverse, the specialist vertical of One Rep Global, as its strategic representation partner for India.
This collaboration marks a significant step in JA Resorts & Hotels’ strategic expansion into the Indian subcontinent—a market known for its scale, spend, and growing appetite for destination-led group experiences. MICEverse, a dedicated sales and marketing hospitality representation company with deep expertise in MICE and weddings, will lead brand visibility and business development through a comprehensive 360-degree approach—positioning JA Resorts & Hotels top-of-mind among Indian wedding planners, corporates, and luxury travel specialists.
This partnership is a strong endorsement of MICEverse as the preferred platform for international hotel brands looking to tap into India’s high-potential group travel market. With its deep understanding of Indian consumer behaviour and strong industry networks, MICEverse offers an unmatched gateway to the booming sectors of destination weddings, corporate incentives, and bespoke leisure groups.
Founded in 1981 and named after the original Jebel Ali Beach Hotel, JA Resorts & Hotels today encompasses seven distinct properties across the UAE and Maldives. The brand is synonymous with heartfelt hospitality and immersive settings, from beach resorts and mountain escapes to business-focused urban hotels and natural island luxury.
In the UAE, the group offers:
- Three distinct experiences within JA’s original beachfront destination in Jebel Ali — the family-friendly JA Beach Hotel, the spacious all-suite JA Palm Tree Court, and the performance lifestyle-led JA Lake View Hotel.
- JA Lake View Hotel is also home to Kinara by Vikas Khanna. Known for its bold, progressive Indian cuisine and cultural resonance, Kinara is a key draw for Indian weddings and milestone celebrations.
- With the resurgence of Palm Jebel Ali, the expansion of Al Maktoum International Airport, and the continued development of the Expo 2020 district, Jebel Ali is quickly emerging as Dubai’s next flagship destination — making JA’s beachfront offering more relevant than ever.
- JA Ocean View Hotel, offering uninterrupted views of the Arabian Gulf and Ain Dubai, with direct access to the vibrant JBR promenade.
- JA Hatta Fort Hotel, a heritage-inspired mountain escape nestled in the Al Hajar range — ideal for outdoor adventures and group retreats.
- The Manor by JA, located in Al Furjan, offering a seamless base for business travellers near key logistics hubs including Jebel Ali Free Zone and Port.
In the Maldives, JA Manafaru is a natural private island experience in the Haa Alifu Atoll — ideal for honeymoons, full island buyouts, or guests seeking privacy, nature, and true Maldivian hospitality.
Hemant Mediratta, Founder & CEO, One Rep Global, commented: “JA Resorts & Hotels joining the MICEverse portfolio is a strong endorsement of the organisation’s ability to deliver results. We provide Indian travel professionals with the right tools, content, and direct access to global destinations that are aligned with Indian preferences. Whether it’s an opulent wedding, an incentive retreat, or a multi-generational holiday, MICEverse ensures unmatched value and visibility for our hotel partners.”
Ralph Porciani, CEO of JA Resorts & Hotels, said:
“We are delighted to appoint MICEverse as our strategic partner in India, a market that holds immense long-term value for JA Resorts & Hotels. As a homegrown Emirati brand with a proud heritage and a portfolio spanning the UAE and Maldives, we see a natural synergy in welcoming more discerning Indian travellers to experience our heartfelt hospitality. With excellent connectivity and short travel times, our destinations offer the ideal setting for everything from destination weddings and family celebrations to MICE and multi-generational escapes. This partnership allows us to engage more meaningfully with a market that truly values immersive experiences, personalised service and trusted relationships.”
The announcement also comes at an exciting time for the brand, with the upcoming launch of the JA Sports & Shooting Club — a first-of-its-kind facility in the region, bringing floodlit football pitches, international-standard cricket ovals, and a world-class indoor shooting range to Dubai. Located within JA’s flagship beachfront destination in Jebel Ali, the new facility adds even greater appeal for sports, incentive travel and active celebrations.
JA Resorts & Hotels is also a proud member of the Global Hotel Alliance (GHA), offering guests added value through the GHA Discovery loyalty programme — including rewards, upgrades, and exclusive experiences across a portfolio of 800+ hotels worldwide.
The partnership will drive deeper engagement with Indian corporates, planners, wedding specialists, and travel designers—delivering tailored and memorable travel experiences for one of the world’s most dynamic outbound markets.
