ITC Hotels Limited announced the signing of a management agreement for Welcomhotel by ITC Hotels Salasar, a 145-key hotel set amidst one of India’s most revered spiritual destinations. Designed on a 6-acre site, the proposed hotel is envisioned to introduce a distinctive new destination that celebrates the region’s rich cultural heritage while catering to the growing demand for pilgrimage tourism, destination weddings, social events, and experiential leisure travel.
Anil Chadha, Managing Director, ITC Hotels Limited, said, “Rajasthan remains one of India’s most loved tourism destinations, drawing visitors through its unique blend of heritage charm, culture, spirituality, and festivity. Salasar occupies a special place within this landscape, attracting visitors from across the globe. With Welcomhotel Salasar, we shall further strengthen ITCHL presence, across various brands in Rajasthan.”
Anoop Manglunia and Bajrang Lal Batesar, Directors, Envato Retreats Private Limited, shared, “Welcomhotel Salasar is well‑suited to the evolving needs of this sacred destination. ITC Hotels’ remarkable service excellence and emphasis on responsible hospitality give us the perfect foundation to elevate the pilgrim experience. We are pleased to associate with a brand that values both comfort and tradition.”
Salasar, home to the world-renowned Salasar Balaji Temple, attracts a significant influx of pilgrims and visitors throughout the year. In recent time, the destination has also witnessed growing interest from families and social groups seeking immersive venues for celebrations and special occasions. The proposed Welcomhotel by ITC Hotels aims to capitalize on this evolving demand by offering a premium, branded hospitality experience rooted in the ethos of the land.
Designed to reflect the timeless architectural grandeur of Rajasthan, the hotel will feature intricately detailed facades, traditional courtyards, elegant arches, jaalis and regional motifs that evoke a strong sense of place. The development seeks to create an authentic and immersive environment where guests can experience the warmth synonymous with the state’s rich heritage.
The hotel will offer 145 well-appointed guest rooms and suites, complemented by an all-day dining restaurant, and a lounge. The property will feature approximately 12,000 square feet of indoor banqueting and event space. Recreational and wellness facilities will include a swimming pool, spa & fitness centre, and a dedicated kids’ club, ensuring an engaging and well-rounded experience for families of all ages.
The signing further reinforces ITC Hotels’ commitment to developing distinctive hospitality offerings that showcase India’s diverse cultural and regional identities.
