ITC Hotels announced the signing of a management agreement for a 143 keys Welcomhotel by ITC Hotels in Ayodhya. This addition further strengthens the ITC Hotels portfolio in Uttar Pradesh and adds to the growing national footprint of the Welcomhotel brand following recent announcements for hotels in Bodh Gaya, Shirdi, and Vrindavan. One of India’s most revered divine destinations, Ayodhya continues to witness significant growth in tourism and infrastructure development. Spread across a four-acre site, the hotel is envisioned to deliver a seamless contemporary hospitality experience reflecting the city’s deep cultural and spiritual heritage.
The architectural design of the hotel draws inspiration from Ayodhya’s legacy, and reconnects travellers with the stories of this historical land bringing alive immersive spaces and authentic experiences. The hotel will feature guest rooms and suites, an all-day dining restaurant, and over 11,000 square feet of indoor banqueting space, positioning it as an ideal venue for social events, weddings, celebrations and large gatherings. The property will also offer a swimming pool, fitness centre and spa to deliver a holistic wellness experience.
This signing further reinforces ITC Hotels’ strategic expansion into demand-driven destinations, with the Welcomhotel brand focused on strengthening its presence across emerging cultural and spiritual Tier II and Tier III cities. Pilgrimage sites, such as Amritsar, Bhubaneshwar, Katra, Puri, Tirupati and Varanasi, have become more accessible and popular, highlighting India’s rich spiritual diversity.
Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited said, “The rise of domestic travel and spiritual destinations has profoundly transformed India’s tourism prism, fostering a deeper connection between people and their heritage. Amidst this surge, we are delighted to announce the signing of Welcomhotel by ITC Hotels, Ayodhya — a destination of immense cultural significance for millions across India and the world. This signing also aligns with ITCHL’s asset-right growth strategy and our commitment to expanding in traditionally rich and high-potential destinations.”
Adding to this, Ashwani Garg & Vishal Nand, Partners of M/S Kiraan Planners & Project Developers LLP stated, “We are honoured to associate with ITC Hotels Limited to introduce the Welcomhotel brand in Ayodhya. As this city continues to draw tourists from all over the world, we endeavor to create a memorable hospitality experience for pilgrims and travellers seeking to connect with this destination. With ITC Hotels’ globally recognised service excellence, we are confident that the property will emerge as a benchmark for branded hospitality in the region”.
Ayodhya, has emerged as one of India’s fastest-growing spiritual tourism destinations. The city is expected to attract millions of visitors annually, supported by major infrastructure investments, enhanced connectivity, and large-scale urban development. This evolving tourism landscape is driving strong demand for high-quality hospitality offerings, while upscale accommodation remains limited — making ITCHL’s entry both timely and strategically significant.
