ITC Hotels Limited announced the signing of a management agreement for a 51-key hotel in Assagao, North Goa, under its fast-growing Storii by ITC Hotels brand. The hotel is envisioned as a distinctive hospitality offering inspired by the region’s vibrant character, attracting travellers to its dynamic culinary treasure, natural beauty, boutique retail experiences, and proximity to the state’s celebrated beaches and attractions.
Storii Assago will feature well-appointed rooms and suites, an all-day dining restaurant and a range of dining, social and recreational experiences. The signing further strengthens ITC Hotels’ presence in Goa across various brands and reinforces its strategy of expanding across high-potential leisure markets.
Anil Chadha, Managing Director, ITC Hotels Limited, said, “Goa continues to be one of India’s leading tourism markets and remains a key focus area for our leisure growth strategy. Assagao has emerged as an attractive micro-market, driven by its distinctive character, strong visitor appeal, and evolving travel preferences. Storii Assagao will seamlessly blend the essence of the locale with the brand’s focus on personalized service and memorable guest experiences. We are delighted to partner with Ananda Hospitality Services Private Limited on this exciting project.”
Purshottam Sharma and Dilip Sharma, Partners at M/s Ananda Hospitality Services Private Limited, said, “Assagao has steadily evolved into one of Goa’s most sought-after hospitality destinations, attracting travellers looking for enjoyable and well-curated stays. We are pleased to collaborate with ITC Hotels and look forward to creating a hospitality offering that reflects the unique appeal of the region while delivering exceptional guest experiences.”
The signing also marks a significant addition to ITC Hotels’ growing presence in North Goa, a market that continues to benefit from strong tourism demand, improving connectivity, and increasing preference for experiential leisure travel. With its strategic location and proximity to key tourism hubs, its tree-lined avenues, charming neighbourhoods, and evolving hospitality landscape, Storii Assagao is well-positioned to become a preferred choice for travellers exploring the region.
