IndiGo joins hands with key brands to extend gratitude for medical frontline workers – The Tough Cookies
National, Nov 17, 2020: IndiGo Airlines takes the Tough Cookie initiative on cloud 6E to salute the brave hearts of 2020 – doctors and nurses – asking people to come to goindigo.in and nominate their favourite doctor or nurse along with a heartfelt note for them. IndiGo has joined hands with brands like Barilla, Brewhouse, Cars24, Dettol, Ibis, and Loacker who also believe in the cause – celebrating the medical frontline workers – as they continue to provide their tireless services to the nation and humanity in these unprecedented times. First 5000 doctors and nurses will then receive the ‘Tough Cookie Kit’, co-created by all these brands, which will comprise of goodies and vouchers along with the heartfelt notes.
William Boulter, Chief Commercial Officer, IndiGo said, “As the country is still going through a difficult situation amidst the pandemic, our frontline workers have not given up and are continuously showing their commitment by serving the nation in this time of need. We are glad to have joined hands with these iconic brands who also continue to support the real Tough Cookies of our nation.”
The ‘Tough Cookie’ campaign was conceptualised to thank the frontline workers who are constantly putting themselves at risk to save lives and contribute towards the battle against COVID-19 in early July.
IndiGo with all the partner brands will run an online-offline integrated campaign for this initiative on various touch points – social media, website, PR, on-ground activations.