Close Menu
Travellers World Online
    Facebook X (Twitter) Instagram
    Travellers World OnlineTravellers World Online
    • Home
    • Industry News
      • New Appointments
      • Culture
      • Travel Tech
      • Book Review
    • Stories
      • Tourism
      • Wildlife
      • Environment
    • Interviews
    • Hotel Review
    • Green Warrior
    • Follow the Food
    • Jobs
    • More
      • E-Mag
      • Contact Us
    Travellers World Online
    Home»Industry Speaks»Iconic Art Meets Trending Technology
    Industry Speaks

    Iconic Art Meets Trending Technology

    AnirbanBy AnirbanMarch 7, 20233 Mins Read
    Facebook Twitter LinkedIn WhatsApp
    Visit Denmark
    Share
    Facebook Twitter LinkedIn WhatsApp Email

    Gone are the days of solely using images of picturesque scenery and bustling to convince you of your next holiday destination. At least when you look at the newest activation campaign from VisitDenmark. It has swapped the classic approach for a humorous series of videos that use iconic tourist attractions and artificial intelligence to highlight Denmark – the land of everyday wonder.

    Iconic Art Meets Trending Technology

    Other than the slightly teasing approach, the campaign is unique in that both the scripts and the visuals are created by artificial intelligence. While new techniques like deep fake and motion synthesis have been used to bring images to life in the last couple of years, the addition of scripts generated completely by AI makes it one of the first campaigns to combine the two technologies.

    AI art

    Flemming Bruhn, Director of VisitDenmark explains, ‘The scripts are 100% generated by AI. We did not write a single word; only removed parts & bits that were too long or simply not true. While it felt somewhat risky to put our entire messaging in the hands of AI, we are excited to be at the forefront of tourism industry, using cutting-edge technology to bring our creative visions to life.’

    ‘We aren’t trying to tell people to completely skip the tourist attractions in other countries – rather presenting Denmark as an alternative; a country that does not have one main attraction, but an abundance of unique experiences. Denmark fits the wish for ‘the road less travelled’ perfectly and we welcome Explorists to the land of everyday wonder.’

    Executing on the brand campaign ‘Don’t be a Tourist – be an Explorist’, VisitDenmark wishes to position the country of LEGO®, ‘hygge’ and H.C. Andersen on the map as the antidote to bucket list tourism. Historical and cultural icons meet ground-breaking technology as the Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life in humorous videos, carrying a very simple message: Don’t come to see me – visit Denmark instead.

    For decades, people have wondered about Mona Lisa’s mysterious smile – but have you ever wondered what she would say if given the chance to speak? Now she, along with a few other iconic attractions, have come to life in a series of videos created by artificial intelligence. The different artworks are speaking out, advising potential visitors to travel to Denmark. As travellers seek more authentic experiences, Denmark highlights that a visit to the country isn’t about ticking off the most famous sights, but rather stumbling across the many wonders that hide around every corner of the small Scandinavian country.

    AI ART

    Tourist Attractions Aren’t so Attractive Anymore

    In a recent study in the UK, Germany, and Sweden, 56% responded that overcrowded tourist sites and landmarks were a reason for holiday disappointment, while 46% nodded in agreement when asked if ‘feeling like a tourist’ would spoil their holiday. Today’s travellers are looking to find hidden gems and seek off-the-beaten-path experiences rather than ticking off a long list of mainstream attractions. 57% of the surveyed group also answered that getting out and exploring new places made for a great holiday.

    Article Source: VisitDenmark’s New Activation Campaign using AI

    Art Artificial intelligence iconic art technology AI
    Share. Facebook Twitter LinkedIn WhatsApp
    Anirban

    More article from Anirban

    Related News

    JAYA – The Victory: A Revolutionary Rock Opera Reimagining the Epic Mahabharata

    Sustainability and Art in Hospitality: A Greener Approach to Design

    Blend Bazaar 2023 Unveils a Gastronomic Extravaganza Like No Other

    Leave A Reply Cancel Reply

    Industry Speaks

    Artist Khushi Khandelwal Debuts Her First Solo Exhibition at AIFACS Gallery, New Delhi

    Evolve Back Hampi Hosts Debut Novel Book Launch

    Esports World Cup 2025 Returns to Saudi with Thrilling Line-Up

    Follow the Food

    Roast CCX Hyderabad Unveils a Limited Edition Matcha Menu

    Four Seasons Bengaluru Launches Virtual Cake Shop

    The Leela Palace Unveils Reimagined The Qube Dining Experience

    Interviews

    In Conversation with Vinod Kumar Sah, Co-Founder & CTO, CoTrav

    IntrCity SmartBus: Transforming India’s Intercity Travel Landscape

    Cinnamon Life: Pioneering Luxury and Sustainability in South Asia

    About The Team

    This is an initiative by a group of highly experienced individuals from mainstream Media, photography, hospitality and travel industry.

    Facebook X (Twitter) Instagram YouTube LinkedIn
    Custom Links
    • About us
    • Refund Policy
    • Privacy Policy
    • Terms & conditions

    Subscribe to Updates

    Get the latest news about Travel Industry in your inbox

      © 2025 travellersworldonline.com.

      Type above and press Enter to search. Press Esc to cancel.