Escape Plan has announced a strategic partnership with HRX founded by Hrithik Roshan and Exceed Entertainment to launch a co-branded line of premium travel gear. The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller.
With a rapidly growing D2C presence and a ₹100 crore annualised run rate achieved within just 3 months of launch, with over 20% coming from Offline Stores, Escape Plan is reimagining how India travels: combining performance, design, and tech-driven functionality across its expanding product portfolio.
Designed with the modern explorer in mind, the HRX x Escape Plan collection blends performance, style, and utility across products such as luggage, organisers, and other travel essentials. The curated range will be available through Escape Plan’s own and partner platforms & offline stores, reflecting its ethos of building products that today’s consumers love.
Speaking about the partnership, Hrithik Roshan, Actor and Founder of HRX, said, “With HRX, our mission has always been to fuse purpose with performance. I’ve seen firsthand how the right travel gear can make all the difference on a journey. Hence, envisioning and creating a range of Travel gear with HRX only made sense.”
Adding to this, Abhinav Pathak, CEO and Co-founder of Escape Plan, said: “This partnership with HRX is a strategic step in our mission to redefine travel essentials for India’s next-gen consumers. We are excited to be working with the HRX Team in scaling the Travel Essentials Category, particularly Luggage. This partnership brings together the best of modern utility & fashion-forward luggage along with HRX’s wide cultural relevance, creating high-performance products that meet the aspirations of today’s travellers. I view this as the start of a category-defining play in the travel gear market.”
He further added: “Reaching ₹100 crore ARR in just three months has been an encouraging start for us. It reflects the strong potential of the category and the trust of our customers. Building on this momentum, our next goal is to scale to 100 stores over the next 18–24 months.”
Afsar Zaidi, Co-founder of HRX – also shared this excitement ahead of the launch: “At HRX, we’ve consistently aimed to merge utility with emotion — creating not just products, but tools for transformation. What stood out about Escape Plan was more than just their products, it was the design sensibility, the sharp clarity of the founders, and an overall sense that this was something different. This partnership felt intuitive. I believe in what they’re building, and we are excited to be part of this next chapter.”
This partnership reflects Escape Plan’s larger platform ambition to deepen its lifestyle connect and expand its community of travel-forward consumers, while building new standards for utility-first design in India’s consumer landscape.
