Holiday Inn Express has announced the appointment of Palash Swarup as Portfolio Director of Sales & Marketing for its portfolio. In this role, he will lead the commercial performance of the 12 Holiday Inn Express hotels across India owned by SAMHI.
Palash has over 18 years of experience in hospitality, aviation, and IT consulting. His expertise in sales strategies, revenue maximization, business development, and multi-market operations will be invaluable in his role. His entire work history has been dedicated to enhancing commercial performance, improving market positions, and providing customer-centric solutions.
An alumnus of Dr. Ambedkar Institute of Hotel Management (IHM), Chandigarh, Palash started his career in Food and Beverage, later moving to sales and marketing. He has acquired considerable knowledge in all principal segments of the hospitality industry, including corporate, leisure, MICE, embassies, airlines, and events.
Prior to this role, Palash held several senior leadership positions in globally recognized hospitality companies and brands. His most recent role was Cluster Director of Sales and Marketing at Hyatt Hotels, where he was responsible for directing commercial operations in a multi-property environment. His career progression also includes various key positions with Hilton Hotels, Taj Hotels, and Sagax, where he acquired comprehensive knowledge of various markets and business environments.
Commenting on his appointment, Palash Swaroop said, “I am delighted to take on this new role and look forward to working closely with the team to further strengthen Holiday Inn Express’s position in the market. With a strong focus on data-led strategies, collaboration, and excellence execution, my aim is to drive sustainable growth while delivering consistent value.”
With this appointment, Holiday Inn Express aims to further strengthen its commercial capabilities and continue delivering consistent value to guests across its growing footprint in India.
This appointment also reflects Holiday Inn Express’ “Room to Belong” philosophy, which focuses on fostering an inclusive environment where colleagues feel valued and empowered to contribute meaningfully.
