Sustainability and hospitality in Greece have become key topics of discussion in recent years. The country, known for its breathtaking landscapes and exquisite experiences, has faced challenges such as wildfires and over-tourism, which have highlighted the need for a sustainable transformation in its tourism industry. Balancing sustainability and luxury has become essential in attracting discerning travelers, and YES! Hotel is leading the charge in green luxury hospitality in Greece.
In a conversation with Stefania Flenga, the Managing Director of YES! Hotels Group, it becomes evident that the group is playing a significant role in redefining Greek hospitality in the post-COVID era. As tourism is a crucial economic pillar for Greece, YES! Hotels has solidified its presence in the luxury hospitality sector. Their flagship establishment, NEW Hotel, has successfully blended luxury and sustainability, redefining the very essence of hospitality.
NEW Hotel goes beyond being just a place to stay; it is a living canvas where art converges with architecture. Each room tells stories of traditional Greek themes, illuminated by rear-lit LEDs, showcasing folklore symbols like Karagiozis and the “Evil Eye”. The hotel also features a wall collage of historic postcards, offering a contemporary twist on old Athens. Luxury accommodations coexist harmoniously with an eco-conscious atmosphere, creating a seamless connection between art and architecture.
Flenga explains, “Throughout the property, the brothers fuse old with the new, mixing modern design touches with themes from Athenian culture. NEW Hotel strives to maintain links with the local neighborhood wherever possible. We are situated in the former Olympic Palace Hotel, and we have incorporated recycled parts of the old hotel and reinterpreted local materials to create a complete work of art. What may have been viewed as rubbish has been transformed into contemporary artwork.”
Historically, Athens was primarily seen as a transit or city-break destination, with travelers heading to the islands for their vacations. However, both leisure and business travel have surged, particularly from the US. Flenga emphasizes the importance of the US and overseas markets, with the UK serving as a seasonal market due to direct flights to the islands. Over time, Athens has developed as a destination in its own right, thanks to government support and initiatives.
YES! Hotels Group remains committed to supporting the local economy through innovative initiatives. They have been instrumental in introducing Greek fashion to travelers by showcasing the works of jewelry, handbag, and artwork owners through an app developed during the lockdown.
Furthermore, the group’s sustainable practices align seamlessly with the growing trend of green travel. Their “Wash on Demand Policy” ensures that towels and bed linens are replaced upon request, reducing water consumption. Informative materials are provided in all rooms to engage guests in conserving water, and cutting-edge technology is utilized to measure energy and water consumption.
In conclusion, YES! Hotels is redefining Greek hospitality by combining luxury and sustainability. The NEW Hotel stands as a testament to their commitment to art, architecture, and the environment. As sustainability becomes increasingly crucial in the tourism industry, YES! Hotels Group serves as an inspiring example for other establishments in Greece and beyond.
Megha Paul
